Traditional Chinese medicine cross-border "breaking the circle" out of the sense of youthful fashion

Traditional Chinese medicine is a treasure of China's traditional culture, and has a long history of medicine system
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Since 2020, Chinese medicine has once again entered people's field of vision due to its unique role and has gained more recognition and policy support
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However, in the face of today's diversified market competition, how to gain the trust and attention of young people is a new challenge faced by traditional Chinese medicine companies in inheritance and innovation
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It is understood that in recent years, in order to meet the personalized consumption needs of the younger generation, many traditional Chinese medicine companies have cross-border "broken circles", involving many industries such as clothing, food, housing, and transportation, out of a sense of youthful fashion
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For example, Foci Pharmaceuticals and Nanjing Yunjin Museum will cross-border cooperation to launch a handmade sachet in 2020.
The traditional Chinese medicine sachet combines traditional Chinese medicine culture and Yunjin culture, and uses the intangible heritage craftsmanship of Yunjin to inject the sachet.
Ingenuity; the traditional prescriptions recorded in ancient books are used to enhance the efficacy of the sachet.
Once it was launched, it has attracted the attention of many people and set off an upsurge in ordering
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In March of this year, the team formed by Foci Pharmaceuticals also launched a variety of brewing tea bags, such as red bean, barley, gorgon tea, wolfberry, chrysanthemum, and cassia tea.
With the help of the product concept of the same medicine and food, it aims at the younger consumer market
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Guangyao Group puts forward the concept of creating "fashion Chinese medicine".
Through scientific research and technology, it uses the market promotion model that is easy for young people to create health products that the public needs.
At the same time, it promotes cross-border cooperation between its pharmaceutical companies and other industries to form a consumer fashion Traditional Chinese medicine has become "trend", such as co-launching health-preserving oatmeal with Quaker, a subsidiary of Pepsi,; Wanglaoji, a subsidiary of PepsiCo, has innovated and changed, and has successively launched new herbal tea products to meet consumers' personalized and diversified health needs.
The brand Ballantine launched co-branded products and so on
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It is understood that Guangyao Group is promoting the cross-border integration and development of traditional Chinese medicine by focusing on consumption factors such as clothing, food, housing, transportation, travel, shopping, and entertainment, so as to make Chinese medicine "tide"
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With the rising tide of health preservation, many Chinese medicine companies and pharmacies have also cooperated with tea shops across borders
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For example, in October 2019, Tongrentang relied on its brand "ZhiMa Health" to launch herbal coffee, which attracted the attention of young people
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It is reported that the herbal ingredients used in its coffee are all from the 110 medicinal and food homologous lists stipulated by the Health Commission, such as lilies, white fungus, Luo Han Guo, etc.

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It is through the rejuvenation of Tongrentang that it is close to the young group to obtain more sustainable development customers
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Chen Liji put forward the development model of "Tangerine Peel+" and launched a series of health teas and healthy snack products.
It is reported that the company has also built a tea house for health preservation of tangerine peel and combined with Chen Liji’s tangerine peel health culture, which not only integrates tea culture, but also includes Chen Liji.
The essence of a century of health preservation has deeply rooted the concept of health preservation
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In addition, Zhang Zhongjing’s pharmacy sells tea, pastries, snacks, etc.
; the century-old Hu Qingyutang veteran TCM doctor launched "Night and Tea" to provide nutritious nourishment for people who stay up late; Camp + franchise" model
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In March this year, an old pharmacy in Shanghai also took the "Guo Chao Feng" and launched Chinese herbal milk tea, which was loved by many young people
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From the perspective of the industry, the “fashionization of Chinese medicine” is the internal driving force for the vigorous development of Chinese medicine.
Through cross-border cooperation with multiple industries, traditional Chinese medicine companies can form consumer fashion and provide young people with a new healthy life>
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