Tu enterprise development: fine, large-scale and brand.

China Coatings Network news
: The
coatings
after years of development, the market competition is quite fierce. In the future,
of domestic
coating enterprises will be in the direction of refinement, scale, brand development in three directions.
coatings industry is a traditional manufacturing industry. Many small and medium-sized paint enterprises by the family workshop in the accumulation of a certain amount of funds, and gradually expand the scale, the formation of paint manufacturers. The paint enterprises developed by this way, most of them are very extensive in management, production and sales are lack of targeted, operational and strong execution, enterprise organizational structure and functional positioning is vague, low production capacity.
competition of coating enterprises depends to a large extent on the competition of products, in the case of high homogenization of products, competition can only be shown in detail. Details affect quality, details reflect taste, details show differences, details determine success or failure. The value of detail lies in creativity, being unique, and being invincible in the competition of products. Almost all
brands
aware of the importance of refinement, the difference is whether it can really be refined.
, the characteristics of regional concentration of the coating industry are becoming increasingly obvious, but the paint industry is still dominated by small and medium-sized enterprises, the concentration of the industry is very low. Large-scale coating enterprises in the domestic few, which shows that the paint industry compared with other mature industries still have a huge room for development, which is the hope of small and medium-sized paint enterprises.
In recent years, some paint enterprises speed up the construction of factories, industrial parks, and gradually introduce some advanced production technology and equipment, from points and surfaces, the current situation of the coating industry shows that the paint industry large-scale production is coming. It can be foreseen that with the continuous expansion of the production capacity of paint enterprises, the cost of coating products will be further reduced, its price will be more "people-friendly." But on the other hand, rising labor costs and the lack of technicians in the paint industry will lead to a continuous reduction in the profit margins of small and medium-sized paint enterprises, a large number of small and medium-sized enterprises will gradually fade out of the market.
consumer's consumption concept is changing from quantity consumption to quality consumption, the brand era of paint consumption is coming. People's requirements for paint is no longer a simple functional requirements, but also to rise to the level of decorative beauty, personality. Consumer awareness of paint products more and more in-depth, more consumers will establish the brand concept of paint consumption, pay more attention to the aesthetics and artistry of paint. With the increasing competition, coating enterprises will pay more and more attention to packaging, from product competition to brand competition. Those paint companies with poor brand image and limited technical and financial strength will be increasingly at a disadvantage in the competition.