Tu enterprise specializes in expertise, far more reliable than the pursuit of decathlon

China Paint Network
: In the home industry, "everyone live", "whole house customization" trend strong attack. As far
coatings
industry, is the enterprise specializing in expertise, "one way to the black", or the whole line of development, to the all-rounder transformation? In any case, in 2015,
coatings companies
be sure to find their own direction.
the original 2014 overall home building materials industry market is not very good, when a group of paint enterprises in their own acres of three points of hard farming at the same time, but also emerged a number of "all-rounders" to their own land to grab food. In this regard, the paint enterprises immediately to "swear sovereignty" time, regardless of the final outcome will be, the following first analysis and analysis of this battle, "single science king" odds geometry.
first of all, from the market share, although the home building materials industry has a wide range of categories, but occupy the market-led is always their core products. As the holy elephant announced in July this year, its own housing strategy in general, but it is not difficult to predict that the paint products will be its real market competitiveness, to create core profits of the value of products, as for the so-called paint, come out "hit soy sauce", how to eventually develop is still unknown. In addition, from the rate of return, the enterprise single specializing in a certain category, will be the product to the extreme, and strive to one or will get 90 points; Naturally far better than each category to do 60 points to be strong, is labor force not flattering, or will work hard to make in the blade, I believe that enterprises naturally have their own heart of the answer.
Second, from the point of view of product protection, since ancient times, "the tao has a series, the art industry has specialized" is the ancestors passed down the "truth", placed in the paint and other household building materials industry undoubtedly the same application. In the previous author's investigation can be seen, under the "full-time" business, whether in the product or later service process, there are more or less problems. The reason, or because the technology can not master home! After all, "carpenter" can not do the "blacksmith" work, "blacksmith" also difficult to control the "carpenter" work, not to mention now "blacksmith carpenter" also want to take the "design home" work, then the author would like to ask, first look at the hands of the real holding "King Kong Diamond"? If not, the inevitable product can not be guaranteed, the work is not beautiful, but also smashed their original accumulation of "signs"!
industry is growing and consumer demand is changing. "Work too busy and no energy, and so on can help all the reliable platform, and then consider redecorating!" This is the current has a certain economic strength and busy with the real voice of consumers, but also the author visited Changsha major stores in the consumer mouth heard the "standard answer."
to meet the needs of consumers, has always been the basic purpose of the development of various industries. Therefore, in this consumer market, the concept of "whole house customization" has also been hotly hyped, the author in the major stores also saw a number of "full house customization" of the "all-round" brand. According to reports, this part of the brand can not only single to meet the needs of consumer paint products, but also from home design, product customization to soft assembly decoration of the "full work", in addition to the main material, other finished products or customized products are produced and installed by the merchant's own factory! So, is the brand superior? Or is it just a "big appetite" that wants to please consumers with "all-powerful helpers"?
further investigation learned that many businesses in the pre-consumer commitment to do anything, but when the product quality problems but played a "throw hydrangea" game, the responsibility to push back. Ms. Guo, who lives in Changsha, had suffered from such "pain", so when it comes to the concept of "whole house customization", she immediately gave a bad review. Uniquely, in the product quality, price, service are difficult to be guaranteed, known as the "all-round type" of the whole house customization somewhat embarrassed!
2015, for the entry into the whole house custom coatings enterprises, but also need to work hard to repair their own paint mono-section results. Otherwise, even if you step into the field of home customization, it will be difficult to develop in the long run.