Under the new normal of real estate development, housing enterprises actively explore the innovation of sales model

China Paint Network
News: March 21, the National Association of Real Estate Managers Ningbo Real Estate Innovation Club in the eastern new city to talk about the "new normal under the real estate sales innovation", aimed at ningbo real estate marketing industry to bring new ideas.
, deputy general manager of Ningbo Poly Real Estate Co., Ltd., shared with the participants the "Millions looking for Xiaonan" marketing event planned by Poly In jiangnan some time ago. It is reported that the event in the fermentation process, not only the media actively reported, but also Vanke, Zhonghai, Evergrande, Longhu, Yagor and other more than 20 housing enterprises to participate, but also caused widespread concern of Ningbo residents, Ningbo in recent times dull property market injected a lot of vitality.
, general manager of Ningbo Zhongyuan Real Estate, also said that this borrowing of the first love of the event, caused a lot of people's attention, people see this advertisement after feeling very novel. He hopes that in the future Ningbo market will have more similar to Xiaonan's marketing tactics, can bring some relatively fresh ideas and elements.
, executive director of the National Federation of Real Estate Managers, said Premier Li Keqiang's support for people's policy of improving sex buying is a big advantage, because many of the ningbo market is now the first home. "I think the real estate situation in Ningbo in 2015 must be optimistic."
the Internet era, the Internet has quietly changed our lives, from the previous "Little Nan incident" can be seen the spread of the Internet and influence, then, in the Internet era, real estate enterprises how to embrace the Internet?
Haiyuan, general manager of Sina Le Gu Ningbo Station, believes that the channels through which netizens get information are beginning to change, not through desktop computers, but more through smartphones. Sina Le Cuo since the beginning of 2014, began to do a large number of mobile phone touch screen content.
, vice president of Hainingxing Real Estate, said that the traditional dissemination of information reach rate has dropped significantly, information access channels are very diverse, everyone is self-media. Developers embrace the Internet, more importantly, how to have fans, how to interact, how to make fans more loyal.