Under the new trend of Internet and pharmacies, the upgrading of the pharmacy chain industry will accelerate

"Pharmaceutical Network Market Analysis" recently, the people's big pharmacy issued a notice that Linzhi Tencent through a large transaction to the company's controlling shareholder, Common People Pharmaceutical Group Co., Ltd. shares of 4.3734 million shares, accounting for 1.07% of the company's total share capital.
, the two sides signed the Strategic Cooperation Supplement (II) to continue business cooperation.
June, the people announced that they had signed a business cooperation agreement with Tencent under which the two sides intend to give full play to their respective products, service experience, brand value and resource advantages, and cooperate in resources, investment, brand and marketing, according to
History Bulletin.
specific ways of cooperation include, but are not limited to, precision customer marketing, reconstructing new customer consumption and common customer interaction scenarios and other cooperation content, all aspects to improve customer operational efficiency, through Tencent cloud services, AI application services, optimize operational efficiency.
relevant industry analysis, listed companies want to introduce clear partners, in the current market environment, bulk transactions and agreement transfer methods are more certain, but also to avoid the dilution of existing investors' equity.
For ordinary people, the strategic significance of cooperation with Tencent is to support the company's Internet genes, and after becoming the first pharmaceutical chain listed company to introduce BAT strategic resources in the pharmaceutical chain industry, the blueprint for the development of pharmaceutical smart retail has suddenly become cheerful.
fact, while new retail has profoundly changed our lives in recent years, both internet giants and pharmacy chains are starting to get into the "smart retail" layout.
, internet giants' partnerships with pharmacies are becoming more common.
it is understood that in January 2019 JD.com Health "Drug Jingtse" on the official release of JD.com cooperative pharmacy plan.
As of August 2019, JD.com Co-ed Pharmacy has reached an early cooperation with dozens of pharmacies such as Beijing Jinhuan Grand Pharmacy, Wanfutang Grand Pharmacy, Shijiazhuang Rende Pharmacy, Youkang Pharmacy, Youdan Big Pharmacy, Baoding Pingkang Life Pharmacy, etc.
And as early as 2013, Tencent's WeChat and the domestic large-scale private pharmaceutical business giant Kyusju Tong launched a cooperation to develop and achieve WeChat to offline pharmacies O2O business - drug delivery, users only need to order through WeChat, drugs can be delivered quickly in a short period of time.
In general, from Tencent and ordinary people to carry out intelligent retail level cooperation, including but not limited to precision customer marketing (including member operations and digital empowerment), reconstructing new customer consumption and common customer interaction scenarios and other cooperation content, pharmacy offline traffic and scenes have become a valuable resource.
with the Internet giant's continued entry, will be expected to promote the rapid upgrading of the pharmacy chain industry.
this background, the future cooperation between Internet enterprises and pharmacies will become the norm.