Under the wave of digitalization and technology, the Internet has swept the entire industry with an unstoppable trend, and the field of pharmaceutical retail is no exception
.
Especially in the context of the rapid growth of consumers' online drug purchase demand in the post-epidemic era, "Internet +" has become a new outlet
for the development of the pharmaceutical retail industry.
Recently, the southwest first 24-hour Meituan Smart Pharmacy, jointly built by Wanhe Pharmacy and Meituan, officially opened a store in Chongqing
.
At present, the smart pharmacy supports the public to shop for self-service drug purchase and rider self-service pickup for 24 hours
.
Citizens who come to the store to purchase drugs can directly select drugs according to their needs and complete the process
of self-service ordering, self-service drug purchase, and self-service drug collection.
It is understood that since 2019, Wanhe Pharmacy has successively carried out new models such as online drug purchase, online free clinic, self-service drug sales, and future pharmacies
.
This year, in order to seek a new model of traditional pharmacy increment in the post-epidemic era, we joined hands with Meituan to explore the new market
of smart pharmacies.
It will build the 24-hour Meituan Smart Pharmacy as a benchmark store, do a good job in supporting services, optimize the drug purchase process, and bring better drugs to the people in a more convenient way
.
According to the relevant person in charge of Meituan, the 24-hour smart pharmacy is an important measure
for Meituan to buy drugs and cooperate with offline physical pharmacies to help offline physical pharmaceutical businesses digitally upgrade by means of technology.
It will help pharmacy merchants operate 24 hours a day in a scientific and technological way, jointly promote the popularization of 24-hour smart pharmacies, and solve the needs
of users for drugs at night.
In fact, the emergence of smart pharmacies is not uncommon, not long ago, Guangdong Nanyue Pharmaceutical Co.
, Ltd.
's Nanyue Health "Nanyue Smart Pharmacy" has officially entered the Guangzhou Tianhe CBD, providing "24-hour convenience pharmacy" services
for surrounding white-collar workers.
Also on August 15, the postal smart pharmacy of Jiangsu Runtian Pharmaceutical Chain Pharmacy Co.
, Ltd.
, located in Danfeng Street, Xuanwu District, Nanjing, has also opened
.
It is reported that the 24-hour self-service drug purchase window of the smart pharmacy will be completed in early September, when the local people can realize 24-hour self-service drug
purchase.
The industry pointed out that smart pharmacies are actually the epitome
of the development model of the new format of "Internet + medicine".
In recent years, under the background of the rapid promotion of the Internet + model, which has greatly improved the convenience and satisfaction of the people to seek medical treatment and purchase drugs, many chain pharmacies and pharmaceutical companies are accelerating their exploration
.
For example, in its 2019 annual report, Da GinsengLin pointed out that its retail business closely follows policy changes and actively develops and focuses on cultivating new growth channels, such as pharmaceutical e-commerce (including O2O and B2C), DTP pharmacies, smart pharmacies, Traditional Chinese medicine halls, and boutique Chinese medicines; Nanjing Pharmaceutical also pointed out in the 2019 annual report that it actively explores and practices the new retail model, and the retail chain business continues to develop steadily and continue to promote the construction of "smart pharmacy
".
In addition, Sinopharm Holdings also said on the interactive platform in 2020 that the company will actively build a new retail system with the goal of "Chongqing Pharmaceutical Peace Smart Pharmacy", create a healthy life service platform, and realize the connection
of medical resources, pension resources and the healthy life needs of customers' families.
Behind the cross-border layout of many enterprises in the field of Internet + medicine and medical treatment, it is undeniable that it has great development prospects
.
According to industry experts, it is expected that by 2030, China's pharmaceutical e-commerce market may grow 10 times, reaching a scale of trillions of yuan, and the upside is still huge
.
However, what needs to be seen is that the current domestic Internet medical industry is still in the early stage of development, and in the process of development, some of the drawbacks accompanying the industry have gradually been exposed, resulting in frequent market chaos
.
Therefore, in recent years, the supervision of the Internet medical industry has also become stricter
.
For example, at the end of October 2021, the National Health Commission issued the Detailed Rules on the Supervision of Internet Diagnosis and Treatment (Draft for Comments), which put forward stricter requirements for the sales of drugs and consultation models of Internet medical platforms, emphasizing the need to prescribe drugs first and diagnose offline, and clearly proposing to prohibit the use of medicines to support doctors
.
Industry insiders believe that as more and more competitors join the track and industry supervision continues to tighten, enterprises that want to share the spoon will also face challenges
in standardizing operations and improving service quality.
