Urbanization construction will promote the development of the paint industry

China Paint Network
: In recent years, with the further promotion of urbanization construction and the gradual implementation of the three agricultural policies, China's urban commercial housing market presents a situation of supply and marketing. In particular, the transformation of the village in the town has greatly improved the living conditions of the villagers. And housing decoration directly pulled home, love single items of consumption growth. Farmers' disposable income is increasing greatly every year, and the quality of living consumption is improving significantly. It can be seen that urbanization construction will promote the development
of
coatings industry.
At present, the more two-thirds of urban consumers choose affordable low-grade plate paint, the more a quarter of consumers choose high-grade paint products, their attention to price is higher than product quality and after-sales service. Third- and fourth-tier cities have a population of about 800 million people, their consumption awareness is growing, brand ideas are also deeply rooted in the hearts of the people, but they have higher quality and durability requirements for kitchen products, worthy of the attention of paint merchants.
Coating enterprises
in the third and fourth line to avoid getting caught up in vicious price competition, need to increase design efforts, in the shape of color and other aspects of innovation, to produce high-quality low-cost paint products in line with consumer demand, so that consumers can really appreciate the product practicality and sense of value, which is the key to the paint enterprises into the urban market is also a winning opportunity.
The promotion of urbanization, directly improve the living standards and living conditions of residents, urban residents of the kitchen recognition is also improving, and have a certain brand awareness, but because the urban residents have relatively few sources of information, they do not know how to choose paint, especially the lack of product cost-effective is confirmed out of the simple catch-up trend of the times. This requires the coating enterprises to consciously guide and cultivate their correct consumption concept. Paint enterprises fully aware of the three or four levels of the market contains huge business opportunities, but also increase publicity efforts to enhance visibility, improve the level of people's consumption and consumption desire.
some paint companies one-sidedly believe that in the tricolor and the market does not need too much sales activities, this is a big mistake. In the home appliances to the countryside, cars to the countryside, computers to the countryside, inspired by the consumer of home building materials to the countryside is no longer strange, there is no initial novelty. At this time, innovative marketing will still be the factory to create sales performance is an indispensable means, in the home industry, manufacturers have broken through the conventional marketing model, with innovative marketing has achieved brilliant results.
marketing effect is largely determined by the channel, the channel to obtain the market. For now. Many paint enterprises in the first and second-tier cities of the channel layout has tended to improve, but the third- and fourth-tier cities are still in the long-term. Because of the attack coating enterprises should be based on the regional market, to take the distribution to the town channel deepening strategy, hold product promotion meetings, and effectively do deep, do through, enhance the marketing capacity of the regional market.
coating enterprises in the expansion of this market must be innovative awareness, products and services should be close to the market, close to consumers, with consumer reputation to attract with shareholders of the county and township dealers to join, really pry this emerging paint market.