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In the past 15 years, the pangasius industry has created great economic value for Vietnam's seafood exports, and although industry insiders have repeatedly proposed to propose a unified brand, it has always remained at the level of negotiation and has not been concretely implemented
.
.
Le said Vietnam's seafood exports are mainly sold under the brand of importers or retailers, especially pangasus products, without any brand advantage
.
The basa fish industry is rapidly modernizing and playing an increasing role
in Vietnam's exports and global markets.
.
The basa fish industry is rapidly modernizing and playing an increasing role
in Vietnam's exports and global markets.
With 44 basa fish farms in Vietnam certified by the ASC (Aquaculture Management Council), exporting enterprises are becoming more sophisticated
in terms of traceability and marketing at all levels of the supply chain.
But in many markets, basa is still seen as a cheap fish, and some of the negative publicity that once lingered still affects some consumers
.
in terms of traceability and marketing at all levels of the supply chain.
But in many markets, basa is still seen as a cheap fish, and some of the negative publicity that once lingered still affects some consumers
.
"The basa fish industry needs a strong and unique brand that helps expand its reach
by attracting more customers and entering new markets," said Le.
A brand can help a business increase revenue by boosting its customers' desire to buy, and a strong brand can also make it easier to launch new products and services because customers form a mechanism of
trust.
”
by attracting more customers and entering new markets," said Le.
A brand can help a business increase revenue by boosting its customers' desire to buy, and a strong brand can also make it easier to launch new products and services because customers form a mechanism of
trust.
”
