VR Technology The New Blue Sea In the Paint Industry Changed?

VirtualReality Chinese, known simply as VR, is a computer simulation system that can create and experience virtual worlds, creating another gorgeous, but immersive virtual world, in real life through technology and hardware.
in the
coatings
industry homogenization is becoming more and more serious, competition is becoming more and more white today, many enterprises began to VR technology as an important breakthrough point for industrial upgrading and development. Although VR technology is still in development, but the impact of visual effects has made many enterprises began to explore new directions. Because VR can bring "WYSIWYG" visual effects, for the paint, especially the art
paint enterprises
the customer experience effect has a significant impact, Zhuangdian aesthetic paint, Italian TASSANI Tassani art paint, Cabeli art paint, Auba diatoms mud and other enterprises have also introduced it into product design, display and promotion.
to consumers, in the purchase of art paint often encounter the store feel good-looking, but once the decoration applied to their own home on the scene of the drop, VR technology in the home can make consumers refer to more home scenes, which also improves the consumer's relative value. With the help of VR technology, consumers can realize the visual effects of hard, soft, home appliances and furniture. When wearing VR glasses, the glasses show a 720-degree, dead-end full-house renovation design, when the experiencer's vision system and motion-aware system are linked, feel more realistic about the scene you see, the experience feels more realistic.
for paint merchants, you can show more of their own products and portfolio sourcing in VR, and to some extent save store display costs. And VR can provide product experience, not only through the brand's offline experience store, but also with the help of content marketing, with the help of mobile phone software directly to the consumer's home. This kind of early experience through VR can enhance the viscosity with the customer to a certain extent, and speed up the purchase decision of the customer.
can be said, from culture to products, from design to stores, from experience marketing, immersive, visual and interactive way of presentation, so that consumers choose their own product matching, complete the match between supply and demand, VR technology can really solve the user's pain point, is its charm.although at present, the concept of VR has been a lot of industry impact, but VR on the paint industry seems to have just begun, this kind of real-estate-based coating custom VR technology introduction, ultimately whether it is to provide consumers with "WYSIWYG" shopping experience, or become a flash of hype, the concept behind is actually a battle of corporate strength.
related industry insiders pointed out: this kind of customization seems to be chasing personalization, but in fact is considering the enterprise in the standardization and information accumulation. The greatest advantage of information technology is infinite potential, and the limiting of its play is the so-called 'burning money'. In the wind mouth we all want to get a piece of the pie, but now the whole house painting customization is not all enterprises can do, technical support, production hard strength, research and development capabilities, market reputation and so on are critical.
technology new favorite VR technology, after experiencing the hype, the current technical level of the limited technology is gradually exposed. Home products of various types, colors, sizes and different types of housing, these need to establish a huge 3D modeling project as a support;
VR virtual technology is cool, but also a big test of the strength of enterprises, before the technology has matured, rather than follow the hype, it is better to sink their hearts to overcome technical difficulties, or improve the experience of the store, so that consumers in reality to see their future home.