Wallpaper Fan Economy Makes Fans Crazy for You

China Paint Network
News: At present, in the Internet era, wallpaper enterprises to learn how to please consumers, to "fans" to get "the world", wallpaper enterprises need to strengthen the development of the brand can occupy a place in the market, so a large number of marketing people under the banner of not promoting products to tell stories, and happy to sell their own products.
in the era of the Great Internet, the traditional marketing model has been subverted, completely unable to keep up with the pace of market development, in the past, "with consumers to master the market" this truth has become a false proposition. All walks of life began their own exploration of the road, food, consumer goods, communications products, luxury goods have trained a group of loyal fans for themselves, so as not to fall out of line. So here's the question: Home business giants, where are your fans?
whether it's a home business such as mobile phones, fast-food products or even wallpaper, how many fans your product can attract determines how big your plate is. In the new marketing era, users are not the only factors that influence the development of wallpaper enterprises, because users may leave you at any time to find the next alternative, your product, especially brand dependence is not strong.
and fans are even a very important part of the wallpaper corporate brand. To run a brand is to run a fan and involve the user in the design, development, marketing and operation of the product, so that the user may become a fan. The sense of participation, is the emotional bond between fans and brands, the more involved, the stronger the emotional dependence, the more inseparable.
fan era, it's not how many tens of thousands of fans you have for your Weibo account, whether you add V, or how many people follow WeChat Public. Those ostensibly numbers are just ear-stealing bells, and some businesses are simply content with the pseudo-boom, in which the heartache pretends not to be visible. Posting messages on Weibo or WeChat and so-called "interactions" with followers can only prove that your business is still alive. No one supports your products, no one cheers for your products, and claims to be a brand, don't you blush?
In recent years, home exhibition, such as all friends private, royal family private and other well-known wallpaper enterprises have made their whole body to launch new products, some do not hesitate to use jade, brocade silk and other decorative home, can be said to be extremely luxurious, and even some products in the global limited release. But despite being such a valued product and a very small number, we still don't see consumers going crazy about it. So, we can't help but ask: Wallpaper and other home industry consumers are where? Why is no one screaming at the so-called Chinese brand leadership home?
look back at wallpaper and other home industry development in recent years, the market cake has been far less than the previous "golden 20 years" era. Real estate in the past overdraft too much consumption, together with home overdraft, the era of great happiness has passed, the future "oligarch economy" will gradually highlight in the industry. With the segmentation of the market, wallpaper and other home consumers more diversified demand, and wallpaper and other home quality and service requirements are higher. Home enterprises want to obtain sustained and benign development, the project to win the market, not only innovation, constantly adjust marketing ideas, but also to cultivate their own loyal fans, in order to rush out of the re-surrounding, outburst.
For wallpaper and other home industries, from corporate advertising bombardment and other ways to make consumers passively accept to attract consumer interest and active purchase there are indeed many ways to explore, Xiaomi's model is not "copyism", after all, Xiaomi occupied the advantages of time, people, land and so on.