Wallpaper industry only innovation and quality can build a brand

China Paint Network
: Despite the huge potential of the wallpaper market, the current rare high-quality brands still can not meet the needs of consumers, can not set off a greater trend of brands. In fact, the number of wallpaper brands, can really be remembered by consumers is not much. The key is that the brand's innovation ability and quality do not meet the requirements.
good products to promote the development of the industry, however, wallpaper at the beginning of development, due to the low threshold, the market potential is huge, many enterprises have invested in the wallpaper industry, to compete for market share. Fierce competition has promoted the development of the wallpaper industry, but also exposed a lot of problems. Many brands are "workshop-style" production, which means that the production strength is weak, its brand establishment, concept design, after-sales service is naturally lacking, brand awareness, advanced management ideas are even more impossible to talk about, this "workshop-style" enterprises difficult to grow and develop.
China's home industry has a "big market, small industry" characteristics, which determines the wallpaper enterprises to channel-driven brand market evolution model. In the e-commerce boom today, many "after 80", "after 90" avant-garde consumers, will choose to buy products online. How to successfully attract consumers has become the driving force of continuous innovation.
support point for the brand is whether there is innovation and whether there are unique products and services. The same is true of wallpaper brands, innovation is becoming more and more important to the development of wallpapers, innovation determines the competitiveness of the brand.
innovation, which is said at this stage, is not only product innovation, but also the innovation of service and competitive ideas. Now the "shanzhai" flood, a good product out, will soon be imitated by others. Therefore, enterprises should look for differences in the path of diversification, develop personality and enhance competitive advantage.
brand building is not relying on advertising to win, relying on publicity to obtain the market. Foundation to play a solid in order to have the strength to build a brand, to make the brand bigger and stronger, enterprises must first adhere to the quality of the foundation, while continuous innovation, around the needs of consumers to provide quality services. In their own excellent and consumer recognition of two aspects of success, in order to truly build a good brand image.