Wanli Spring Breeze Wanli Green

Our reporter Bao Xiaotie

In order to enhance the credibility and influence of green food brands, from April to July this year, the China Green Food Development Center, relying on the provincial and municipal green food work agencies, organized a nationwide campaign with the theme of “Green Production, Green Consumption, Green Development”.

Combining online and offline to form publicity synergy

In April this year, sponsored by China Green Food Development Center and Xinjiang Uygur Autonomous Region Department of Agriculture and Rural Affairs, and jointly organized by China Quality Agricultural Products Development Service Association, China Green Food Association, and Xinjiang Uygur Autonomous Region Agricultural Products Quality and Safety Center The launching ceremony of the Food Promotion Month was held in Beijing Sina Live

Following the successful holding of the first event, Green Food Promotion Month activities have been held all over the country, among which Heilongjiang, Shanghai, Ningbo, Anhui, Shandong, Henan, Hunan, Guangdong, Guangxi, Hainan, Gansu and other places have made full use of the Internet to carry out publicity

The Green Food Promotion Month held in Heilongjiang organically combines "online and offline", and adopts the methods of exhibition, product, answer, sale, negotiation, teaching, lecture and broadcast.

In the Propaganda Month, Anhui Province organized multi-level, multi-form and multi-angle propaganda activities.

Guangxi Zhuang Autonomous Region adopted a combination of online and offline mode, and launched an online live event at the event site, with as many as 230,000 viewers.

Zhejiang Province has further strengthened online and offline linkages and integrated publicity with emerging media, carefully organized domestic and foreign exhibitions, exhibitions and promotion activities, optimized the construction of publicity platforms such as the WeChat public account of “Zhejiang Fine Green Agricultural Products” and Cuihua Matching Line, and integrated online agricultural blogs and cloud exhibitions.

As of the end of July this year, 34 provincial (municipal)-level green food agencies, including Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, Shandong, Sichuan, Gansu, etc.

Colorful activities and green food gradually become popular

Fully integrated with the actual situation in the activities of various places, the publicity month will be carried out vigorously and full of content

During this year's Green Food Promotion Month, Heilongjiang Province successively held the "Heilongjiang Green Agricultural Products" brand conference, the awarding of the newly certified agricultural product landmarks and brand value evaluation results, corporate promotion, project signing and other activities.

　　Ningbo City, Zhejiang Province has set up green food counters in Nantang Old Street, Yongnong Fresh Specialty Center, Sanjiang Shopping Supermarket and other places to carry out product display and tasting, comprehensive display and exhibition of green food, in addition to using Douyin, Yongshang, etc.

　　In combination with the "Laboratory Open Day of the Agricultural Product Quality and Safety Monitoring Center", relying on the Agricultural Product Quality and Safety Monitoring Center, Anhui Province adopts interactive communication methods such as visiting the laboratory and observing the inspection of vegetables and fruits, so that the general public can understand the common sense of vegetable and fruit inspection work and quality and safety appraisal.

　　Relying on the "World Bee Day" event in 2021 and the 4th Miyun Bee Industry Development Summit Forum, Beijing will organize and carry out a series of publicity activities of "Green Food Entering Enterprises" on site.

　　Hubei Province took the Green Food Publicity Month as an opportunity to continuously innovate publicity methods, and integrated the publicity month activities into the Top 20 Regional Public Brands of Agricultural Products and My Favorite 100 Green Agricultural Products Online Selection Activities.

　　Xinjiang Production and Construction Corps, with the help of the "Baiyang Night Market" opened by Xinjiang Xiaobaiyang Liquor Co.

Leading green consumption to help rural revitalization

　　In view of the still severe situation of epidemic prevention and control this year, this publicity month activity has been actively innovated in various places, using a combination of online and offline methods to carry out green food publicity month activities, making full use of Weibo, Douyin, big V, Internet celebrities, anchors, etc.

　　This year is the first year of the "14th Five-Year Plan", and it is also the first year when the focus of the "Three Rural" work has shifted to consolidate the achievements of poverty alleviation and comprehensively implement the rural revitalization strategy
.
This event takes the connection of production and sales in poverty alleviation areas as an important starting point, implements industrial poverty alleviation work, and focuses on brand promotion and market promotion for green food companies in poverty alleviation areas.
16 provinces, municipalities and autonomous regions organize green food in poverty alleviation areas in the region.
Enterprises have carried out green food publicity and production and marketing docking activities, and the effect is very significant
.
Each region actively invites large-scale well-known green food distributors inside and outside the region to participate, especially based on the experience and achievements of last year, the production and sales docking activities organized by various regions this year are more vigorous and detailed, and the online docking activities carried out on the live broadcast network platform are effective.
Prominent, wider coverage, and larger beneficiary groups, while showing local green food achievements to the whole country and the world, it also promotes the construction of an online sales platform for high-quality agricultural products represented by green food, and broadens the sales channels for products in poverty alleviation areas.
And effectively realize the connection between production and sales, promote the efficiency of green food production enterprises and increase the income of farmers in poverty alleviation areas, improve the popularity of green food in poverty alleviation areas, effectively transform high-quality resources, and give full play to the green food industry in consolidating and expanding poverty alleviation achievements and assistance.
It plays an important role in promoting the revitalization of rural industries
.

"China Food News" (08 edition on October 11, 2021)

(Editor-in-charge: Bao Xiaotie)