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China Coatings Online News Informationsince 2016, water-based environmental protection coatings have flourished under the guidance of national environmental protection policies and the environmental impact of good development. However, in the process of rapid development of water-based environmental protection coatings industry, it is facing the threat of "being robbed of the top".
It has been observed that since 2016, many enterprises in the paint industry are very influential, and belong to different sub-sectors have joined the ranks of agents of art coatings, a variety of foreign imports of art coatings will be introduced endlessly, so that art coatings earn enough mirror rate, suddenly become the paint industry's star category.
, art coatings have also succeeded in grabbing the popularity of water-based environmental protection coatings, becoming another hot product on the market. Even some companies that have rushed into the field of water-based coatings can't resist the rush of art coatings.
, on the other hand, the boom in art coatings is also reflected in the building materials exhibition. In the first two years by the water-based paint singing the main character of the major building materials exhibition, are art paint successfully "dug the corner", water-based paint exhibition public opinion influence "squeezed" without any counter-attack.
Art coatings later "top" three reasons
According to an anecdoal analysis of China's water-based environmental protection coatings industry market demand and investment advisory report 2016-2021, the reason why art coatings will later prevail over water-based coatings First, there are three reasons:
First, many enterprises are direct agents of foreign brands, skip their own technology research and development funds and time investment, greatly save cost input, shorten the production and promotion cycle;
Second, art paint import brand aura, can directly upgrade the product level to high-end positioning, high prices are guaranteed at the same time, but also can harvest the recognition and affirmation of the middle class and above, the scope of consumption further expanded.
, because there is foreign marketing experience in the first place, art coatings, whether it is construction technology or after-sales service can be guaranteed, which will save enterprises a lot less trouble and burden.
And in contrast to water-based coatings, many water paint brands are independent research and development and creation of enterprises, not only during the creation of technology research and development and repeated experiments of the resource investment is huge, the later production and promotion process is also very expensive, the entire product chain of time span is to let some want to enter the water-based paint market coating enterprises.
These innate difficulties may be the reason why water-based coatings by art paint later, after all, like to take shortcuts is the nature of enterprises, I believe that "since they are environmental protection products, the market effect is the same, of course, which is good to do, which simple to do which" is the general mentality of the introduction of art paint enterprises.
the "top" of art paint last?
Art paint is mainly about art and diversity, although it is always linked to emphasize that it is environmentally friendly, but its composition structure and environmental protection embodiment of the introduction is always missing, even if it is water or oily properties are fuzzy. Then, just the introduction of foreign products as is, core technology and production initiative are not in their own hands, to be clear is the role of enterprises as agents of these brands.
but water-based coatings are healthy and environmentally friendly as the core competitiveness, and clearly stated that water as a solvent to ensure the environmental protection of products. Although the road of technology research and development is slow and difficult, but every step is down-to-earth out, and has made many breakthroughs.
, although art coatings are on the top for the time being, in the long run, water-based environmental coatings are more promising. However, the world is difficult to predict, perhaps the future art coatings and water-based environmental protection coatings will be merged may also be.
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