Water paint is not the "main road" of paint transformation

China Paint Network
: At present, water paint can only become the over-lane of the development of coating enterprises, not the main road of the transformation of coating enterprises. Water-like paint can only partially replace
paint
accommodate a small number of enterprises. Too many no comparative advantage of
coating enterprises
a swarm into the water paint market, can only let the water paint fresh from the beginning into the price war cycle.
Water paint to replace paint, is not a general trend, it is just the wishful thinking of the confidence shed and part of the media's dream, but also master the main raw materials of water paint core technology of foreign manufacturers, in the Chinese market ulterior motives of the sales strategy.
, water-like paint can only replace a small part of the paint market share, a comprehensive replacement or most of the replacement is simply not possible.
even in a country with a longer history and more sophisticated technology, water paint is only a fraction of the share of alternative paints, saturated, and more capacity has to be absorbed by China.
the first national pioneers to do water-based paint projects, almost all tasted the first taste. Now the national
paint
enterprise water-based paint, the vast majority are in the receiving paint transfusion.
has always adhered to the water-based paint of the national paint enterprises, there are still upside down, there are beginning to flat, there are a small amount of blood, there are very few can continue to make a profit. However, compared with the previous years of continuous investment in water-based paint and the accumulation of losses, dare say that the profit on water-based paint projects has exceeded the total investment of paint enterprises, almost zero.
even if the country push water-like paint, environmental pressure will increase again, but the market share of water-like furniture paint, is currently about 2%. Despite the efforts of many paint companies, our water-based paint technology has been greatly improved compared to previous years. Recently, Carrie has just invented a microwave infrared fast-drying technology, to a great degree to make up for the water-like paint drying and efficiency of the short board, can only be said that water-like paint to replace a small part of the paint market share is once again increased.
water-based paint instead of paint, but the paint industry in the transition to environmental protection in the process of many roads have not yet stepped on the road. Although many years later, the market share of water-colored paint is likely to reach 10%-15%, 20% is basically the ceiling of the water paint industry, but water paint can only become the over-lane of the development of the coating enterprise, rather than the main road of the transformation of the coating enterprise.
At present, with oil and water parallel environmental protection road has a lot, solvent-free UV, high solid UV, low VOC paint, etc. are the road, and want to water-based furniture paint instead of paint this road flat, and broaden the main road, too much resistance.
water-based paint instead of paint the greatest resistance, not only from the coating technology of short board, equipment support, oilman's habits, but also from the end-consumer water-based paint coating effect and the resulting increase in the price, recognition is not enough.
the current situation of water-based furniture sales and the cost of oil-to-water, the profit margin of water-based furniture is far from enough to make the furniture factory owner's heart move to the point where he can't hold back.
high cost can be invested, low efficiency is changing, coating habits can be cultivated, but sales volume is not large, recovery costs are far away, always let the furniture factory owner on the water-like paint hidden worries linger. This has resulted in furniture factory to participate in the promotion of water-like paint new technology when the passion is high, to spend money oil to change water, but always lack of confidence and determination difficult.
if the survival and oil to change water, can only choose one, more than 90% of enterprises will choose to survive.
But paint companies and furniture enterprises in the water problem, is not faced with two choices, not a single question, but multiple-choice questions, and the alternative answer is not only water-based paint as a risky option, there are many insurance options to choose from.
such as solvent-free UV, high solid containing UV, low VOC paint.
the greater the pressure of environmental protection, the more the industry needs transformation and upgrading, the pressure of the accounting period, the risk of the capital chain, the greater the pressure of shuffle, the more the operation of enterprises tend to be stable.
is the same as environmental protection coatings, solvent-free UV, high solid UV, low VOC paint, mature technology, customer acceptance, market recognition, sales risk is smaller, has been recognized by the industry, the industrial chain is more mature. This is more than the technology semi-mature, market acceptance is unknown, but the sales risk is greater water-based paint, the safety factor is much higher.
so choose to do water-based paint coating enterprises are relatively few, the total number of water-based furniture enterprises is not much.
after more than ten years of efforts, water-based paint has a single-digit market demand, can carry a small number of brand influence enterprises.
some of the future market, and like the valuable risk in the furniture business owners, some choose water-colored paint and water-like furniture. For example, the announcement of all furniture using water-colored paint qumei furniture.
present, the market share of water-based furniture is still very small, water-based paint can carry a lot of enterprises, can only bear the future market, brand influence of a few enterprises. Too many businesses are coming in, and it's dangerous.
water-based paint is the blue sea, but the current blue sea is not huge, can not accommodate
water-based paint
enterprises at the same time break in. If too many enterprises think that water-like paint is a huge blue sea, a swarm into, can only traffic jams, overcapacity, price war, bankruptcy tide.