What are the adverse consequences of long-term low-cost promotion of coatings?

Today, the market downturn, in order to maintain their own sales site,
paint agent
merchants to take such as price reduction, discount, promotion and other marketing means, focusing on the downturn in the economy can also improve sales of store goods, expand market share. However, xiao editor believes that: long-term low-cost promotion is a "short-sighted" marketing behavior, will bring inestienable damage to stores and agent brands.
paint
agent's low-cost promotional means to attract consumers, but with the "long-term" word modification, the meaning has changed. Because today's consumers buy a commodity, in addition to considering its price, but also its value. But how can consumers be sure of the value of long-term low-priced items? Once the seeds of suspicion germinate, they stop consumers from entering the store.
the value of goods is questioned, so that competitors can take advantage of the organic, in the quality of goods to make a big article, so that consumers form the illusion of low-cost promotion of inferior goods. Some more rational consumers may not label promotional items as "bad" but may wonder if they are out-of-date. Either way, it will not only affect the sales of goods, but also bring bad reputation to the store and its agent brand.
paint agent brand long-term in the low-cost promotional state, not only affect the store other high-cost good prices of goods, but also affect the promotion of goods in the future price recovery and sales, pull down the overall price of store goods, such brands are most likely to be rejected to step into the threshold of higher-level brands.
such adverse consequences, enough to make paint agents wary, will not blindly carry out long-term low-cost promotion. Like Wrigley Paint, promotions are carried out at the right time, giving back to consumers while increasing sales.