What should pharmacies do when the purchase price is greatly reduced?

"Pharmaceutical Network Market Analysis" recently, the industry has news that Guangdong Province will soon start 500 varieties with volume procurement work, is still studying the details.
to this, the industry believes that this matter or not a hollow wind.
mainly because Guangdong has been at the forefront of volume purchases, and in addition to hospitals there is a considerable proportion of pharmacies involved.
For example, when the second round of collection volume, Guangdong Province has nearly 170 drugstore chains, 400 single pharmacies, nearly 10,000 stores signed up to participate in the third round of collection, Guangdong Province has more than 28,000 pharmacies (about half of the province's retail pharmacies) to participate.
addition, from Guangdong pilot to carry out 500 varieties of 'wild' belt procurement, but also more reflects the economic strength of the province in the comprehensive medical reform has a better strategic depth and performance capacity.
but it is worth noting that there is a general consensus in the industry that the price of medicines sold in hospitals will fall significantly as the centralized procurement policy is further implemented.
to maintain the competitiveness of drug prices, drugstore chains will also face greater pressure to reduce prices.
Because if you join the national unified collection, drug profits will be thinner, or even "lose money to drink" situation, if you do not participate in the national unified collection, you will lose more varieties and price competitive advantage, lose customers.
so what should pharmacies do in this situation? Industry experts believe that, first of all, with the help of the volume of procurement drug prices (has been determined by the results of the selection), pharmaceutical distribution prices (included in the selected price, but need to ensure reasonable), pharmacy mark-up prices (there are already some extensive nature of the pilot and standards) of the regional co-ordination, pharmacies urgently need to dock drug services to make a big deal, in order to win the trust of health insurance, medical care, patients, while consolidating their competitive position.
addition, pharmacies need to focus on diversity.
especially under the trend of Internet medical development, pharmacies can explore the development direction of 'Internet plus physical pharmacy'.
, pharmacies need to move further from price competition to differentiation.
in general, although with the "4 plus 7" and national collection of advances, will in the short term, including pharmacies and other retail terminal links have a greater impact.
But the trend of pharmacies as a sunrise industry will not change, in the growing range of collecting varieties, whether winning the bid or not, the public hospital market for pharmaceutical companies will be more and more uncertain, and its demand for the retail market will gradually increase.
industry predicts that 800 billion prescription drug markets will flow from hospitals to retail terminals this year.
background, how to diversify and actively transform in the fierce competition will be the key to the future development of the pharmacy industry.