Where should the development of "Internet Plus" paint enterprises go?

China Paint Network
News: "Internet plus" into two sessions of the topic, this is an unprecedented height, "to cultivate a number of emerging industries into leading industries" appeared in the work report is also the first time. In this regard,
coatings
industry where to go? The future, can be said to be the world of the Internet, so,
coating enterprises
only keep up with the pace of the times, in order to obtain new development.
generally speaking, the so-called "Internet plus" refers to "Internet plus various traditional industries". It is no accident that "Internet Plus" has become a trend. According to the 35th China Internet Development Statistics Report of the China Internet Network Information Center (CNNIC), as of December 2014, China's Internet users reached 649 million, with an Internet penetration rate of 47.9%. The rapid growth of Internet users means that the impact of Internet functions has been deeply rooted in people's hearts, Internet users' trust in the Internet is constantly increasing, the direct manifestation is willing to share on the Internet, this positive attitude of trust has become an important social basis for the development of "Internet Plus".
Of course, only in terms of the market, on the Internet platform, information, resources are not only relatively open and transparent, but also the communication and exchange of Internet users is very convenient, which is also one of the reasons for the rapid development of the "O2O market, become the leading business model of the industry", precisely because of this successful model, vigorously develop "Internet Plus", is a way to meet the needs of Internet users, but also an important direction of economic transformation and upgrading under the new normal.
many paint enterprises have also been in the Internet this big platform, with the intention of the Internet to "start a business again", "recast brilliant". However, the development of "Internet plus" after all, not as wayative as the stock market with the wind, the Internet is just a platform, a tool, online and offline can play a "1 plus 1>2" effect, the key is still to see character.
is character? As the saying goes, word-of-mouth, professional point is the quality of goods and services. Paint enterprises if they can no longer provide quality goods in the Internet business, can not provide efficient and good service, online stores will soon be eliminated from word-of-mouth. I believe that many people with online shopping experience pay attention to look at the reviews of goods, we are sharing the experience of other users shopping, which just illustrates the internet users' trust function described earlier.
Coatings enterprises to use Internet tools, "user thinking" must do a bit, which is in fact closely in line with the market law, "user first" and "customer is God" is consistent, but on the Internet platform, the law of the market is more transparent and more orderly, do not comply with the market will be eliminated by the market.
"Internet Plus", not only to add products from all walks of life, but also to add quality and service, paint enterprises in addition to pay attention to the character of goods, after all, the Internet platform is different from the traditional business model and sales model, network users on this platform more sharp eyes, but also have a say, if the paint enterprises can not meet their needs, doomed to headwinds, to failure.