Who's going to end the soda mess?

Original title: Who will end the soda water chaos
the advent of the great health era, soda water market to take advantage of the trend, many enterprises have entered the game. But the Beijing Business Daily reporter survey found that the soda market hype concept, exaggerated functions and other chaos frequently. According to the "soda drink" group standards to be issued on February 18 next year, many enterprises' products can not be called soda water. The industry believes the standards are not mandatory, and even if they are implemented next year, it will be time to see if the industry can end the chaos.more than
enterprises into the market
a variety of soda has become a regular on supermarket shelves, from three or five brands, to fill the entire shelves, a supermarket sales staff said, the biggest change is a variety of brands of soda drinks more and more.
Beijing Business Daily reporter found that there are many enterprises in the market to launch soda drinks, Coca-Cola Yiquan, Watson, Arctic Ocean, famous Ren, Wahaha and so on have their own products. Influenced by the popularity of the concept of weak alkaline health, Watson once occupied most of the mainland soda market at a price of 4 yuan.
prices, soda drinks on the market are concentrated in two price bands: 3 yuan and 5 yuan. Coca-Cola's beverage brand Yiquan launched soda water, 330ml listening products sold for about 4 yuan; Watson, as a veteran soda beverage manufacturer, sold for 4.5 yuan for 330ml; and Arctic soda 330ml packaged products sold for 5 yuan, the highest price of soda drinks found by a beijing Business Daily reporter. In the bottle of soda drinks, the price of famous soda drinks, lotus good soda drinks, Wahaha soda drinks are 3 yuan.
In addition, Beijing Business Journal reporters through Taobao and JD Mall search found that, in addition to the above brands, there are nearly 30 brands, such as Eon, Yue Power, Youzhen, Yanjing, Suntory, Yan zhong, Zhongvo, etc., the price range from 2-5 yuan. The market is more common alkali soda water, early this year also held a high-profile launch in Beijing, the brand Side Youdao announced that Beijing Guanhui Century Equity Investment Fund Management Co., Ltd. 200 million yuan financing. Beijing Business Daily reporter in the alkali soda water bottle body label found that the old beverage enterprise Jianlibao authorized by the commission of production.
it is understood that the market common soda water is divided into two categories, one is soda drinks, that is, artificial soda water, the other is natural soda water, do not add any condiments. The above brands are artificial soda water, by water, sodium bicarbonate, carbon dioxide and other additives synthesis. Regarding the functional difference between the two products, a dietitian told the Beijing Business Daily that artificial soda and natural soda water ingredients are sodium bicarbonate, essentially no difference.
believe that more and more enterprises enter the market is optimistic about the growth of the industry, China's soda industry after market cultivation, in 2010 or so entered a period of steady growth. According to the 2015-2050 China Soda Market Operations and Development Forecast Report, the market size of China's soda market has reached 5.22 billion yuan, and the capacity of the soda market will exceed 20 billion yuan in the next decade.
chaos frequently out of more than
enterprises into the market, concept speculation, functional fraud, non-compliance with the use of materials and other industries chaos frequently. Previously, there have been media reports that most soda promotion has the word "natural". However, Heilongjiang, a soda enterprise marketing department head revealed that the market has a large number of soda water is artificially seasoned, should be called soda drinks, but most enterprises deliberately hide the word "drink", so that consumers mistaken for natural soda. Beijing Business Daily reporter to buy a number of soda drinks found that some products marked soda drinks, and some marked soda drinks.
it is understood that natural soda water source is very few, in order to adapt to market demand, some manufacturers through the artificial production of soda water profit, a set of equipment but one or two hundred thousand yuan. However, such water quality is difficult to ensure, such as easy to lead to over-standard bacteria, bottle damage and so on. In terms of publicity, companies that produce soda tend to emphasize the functionality of products such as Wahaha soda, which the official website says helps the body quickly restore acid-base balance.
fact, in the bottled water market, soda has never been a long-term darling, or even often snubbed. Questions about it have never been broken, either by consumers or industry insiders. As for soda water can regulate the body, some people in the industry have questioned that pH is based on the human acid-base balance there is no health guideline value. Over the years, the human body has a perfect acid-base balance mechanism. In addition to trace elements such as water and minerals (which are also contained in ordinary mineral water), only sodium bicarbonate is left as an active ingredient in soda water, which is used in the body to mealitrate. There is no scientific basis for the claim that drinking weak alkaline water is good for health.
but some experts disagree. The earliest research in China was published in 1987, edited by Sun Changren, "domestic and foreign mineral water research" shows that sodium carbiate (sodium bicarbonate) has a meso-gastric acid effect, the stomach acid secretion of too much patients have a significant effect, in addition to the role of lowering blood sugar. Therefore, acidosis, uric acid, diabetes, rheumatism and other diseases have a certain role.
addition to the above phenomenon is debated, soda formula is also different. For example, Watson's soda is formulated as water, food additives (carbon dioxide, sodium bicarbonate), while the ingredients table of Arctic soda water is water, carbon dioxide, and the ingredients of soda drinks are water, sodium bicarbonate, potassium chloride, citric acid, ansai honey, sucralose, edible flavor.
, a marketing expert, says the soda market is chaotic and has no clear boundaries.
urgent need for
industry chaos, mainly due to the lack of relevant standards. It is understood that At present, China has no national standards on soda, and no local standards, not even industry standards, all soda enterprises are implementing enterprise standards. "Because there are no standards, there are a lot of things that can't be measured, including the amount of various substances and so on." An industry insider said that the lack of standards make the market soda production enterprises fish and dragon mixed, product quality can not be guaranteed.
Zhu Danpong, a food and beverage industry researcher at the China Brand Research Institute, said the lack of specifications in the soda drinks industry is more dependent on foreign standards or companies customizing their own standards, the industry is in a state of chaos, which has caused some smaller companies to disrupt the market. "There is an urgent need for standards in the industry, which has a positive effect on the orderly development of the industry." Judampon said.
fact, in order to guide and regulate the development of soda drinks, in July 2016, the China Beverage Industry Association approved the Soda Water Beverages Group Standards Program. In accordance with the provisions of the China Beverage Industry Association Group Standard Management Measures, after the project, drafting, soliciting opinions, review, the standard in August 2017 completed the formulation and release process, February 18, 2018 officially implemented. The standard stipulates that soda drinks are water-based, add sodium bicarbonate to adjust the flavor, can be filled with carbon dioxide, without color treatment, do not add sugar (including sugar and starch sugar), after appropriate processing and treatment of flavored water drinks. Air-containing soda drinks and airless soda drinks are divided according to whether carbon dioxide is charged.
Lu Shengzhen pointed out that soda water in the domestic rise of not long, belongs to a newly emerging category, the overall market capacity of about 5 billion yuan. At present, domestic brands are more complex, if you can develop natural soda water, the future of this category will have a broad space, if stay in the water with sodium bicarbonate level, that the future will not have excellent market performance, it is difficult to become a very hot category. Marketing expert Li Xingmin also said that is not optimistic about soda water this category, this category does not have a clear consumer demand, the future to solve the consumer scene is just the need to do this category.
For the future, some experts said that although the "soda drink" group standard is about to be issued, but because the standard is not a mandatory standard at the national level, so the soda market chaos can end, still to be tested by the market.