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    Home > Coatings News > Paints and Coatings Market > Why Ali Suning married to understand Ma Yun and Zhang Jindong

    Why Ali Suning married to understand Ma Yun and Zhang Jindong

    • Last Update: 2021-05-01
    • Source: Internet
    • Author: User
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    Suning has used his own logistics system that he has worked hard for ten years in exchange for Ali's big data support.
    At present, it seems that this is a cost-effective cooperation between both parties.
     
    Nanjing today attracted the attention of the entire Chinese business community.
    Baidu Li Yanhong, Wanda Wang Jianlin, Suning Zhang Jindong, three current Chinese business leaders joined together to participate in the retail + summit, and it is rumored that the three companies will form a "Su million".
    But in the afternoon, Qifeng emerged.
    Alibaba and Suning jointly announced that Alibaba will invest about 28 billion yuan to participate in the non-public offering of Suning Cloud Commerce, accounting for 19.
    99% of the total equity after the issuance, and becoming the second largest shareholder of Suning Cloud Commerce.
    Suning will subscribe for no more than 27.
    8 million newly issued shares of Ali for 14 billion yuan.

    (Pictured: Alibaba and Suning)

     
    When their common opponent Liu Qiangdong was newly married, Jack Ma and Zhang Jindong abandoned their previous suspicions and came together.
    However, the reason for the marriage between the two parties is obviously, as Ma Yun said, not to add obstacles to competitors.
    Zhang Jindong explained that Suning and Ali have come to the crossroads of Internet+, either colliding with each other or accommodating each other.
    The two sides started contacting two months ago.
    He and Ma Yun only met twice, "they have a clear heart, and they see a little the same" , Negotiated cooperation.
     
      Ma Yun said that traditional industries and Internet companies are living very hard, it is better to work together.
    The opportunities of Internet companies must be offline in the future, and the virtual and the real must be combined.
     
      "Su Baiwan" still holds Pipa, but Ali is the first to worship Suning.
    What is Suning's intention in choosing Ali?
     
      Let's take a look at what Suning wants to do first.
    What exactly is the Internet retail highway that Zhang Jindong elaborated in his morning speech? As the first offline retail enterprise in China that proposed a comprehensive transformation to the Internet, Suning has been operating in physical stores, e-commerce (Suning.
    com), logistics, and Internet.
    The financial aspect has carried out a comprehensive layout.
    When the layout is completed, the next question is which sector to choose as the breakthrough and assaulter of the entire strategy.
    Judging from the morning speech, the answer is already very obvious.
     
      There are two key points in Zhang Jindong's statement.
    One is: whether it is pure online e-commerce or O2O retail that integrates online and offline, products need to be delivered to users quickly and safely.
    This is to talk about the importance of logistics from the perspective of retreat.
    Even if Ma Yun listens to this sentence, he will not have any opinions.
    If he does not see this pain point, Ma Yun will not be a rookie.
    product
     
      There is also a second place: since more than ten years, we have invested a lot of resources in the logistics field, and now the total area of ​​logistics warehousing and related supporting facilities has reached 4.
    52 million square meters, forming a total of 12 automated sorting centers and 60 A logistics network system of regional logistics centers, 300 urban distribution centers, and 5000 community distribution stations.
     
      Many people who come into contact with Suning are familiar with these data.
    In the past, these were infrastructures, but after Suning's Internet transformation, these assets can be given new meanings.
    Zhang Jindong is actually showing his cards to the society .
    In particular, show his cards to Ma Yun.
    society
     
      To put it bluntly, Suning's logistics network is a realistic version of "rookie".
    Don’t you Jack Ma want to be a rookie? Doesn’t it take ten or eight years to build the Tianwangdiwangren.
    com, and it is not necessarily sure? Then, look at my current network, which is better than your novice.
    how is it?
     
      Any logistics system has the same goal by different routes.
    In the end, it is the so-called integration of heaven, earth and people.
    Jack Ma’s strategic vision is correct, but whether Ma Yun’s Taobao or Tmall is an open platform from the beginning, this has made Ali’s rookie from the beginning.
    , Is also destined to take the road of open platform.
    At this time, in addition to competitors, Jack Ma's biggest opponent is time.
     
      Unlike Suning, as a retailer with a complete closed-loop system, Suning’s logistics system was initially used for its own use, and then gradually opened to the outside world.
    Therefore, Suning has already completed the connection of various logistics nodes (warehouse, transportation and distribution).
    Seamless docking.
    Such a complete system is obviously more mature when it comes to socialization.
     
      For example, a house where the owner renovates for self-occupation and rents out after living for a few years is obviously more elaborate than a house directly used for renting.
     
      With the development of e-commerce in recent years, logistics has received more and more attention.
    However, Suning may be the first to directly put forward the slogan of using logistics as an entrance.
    Perhaps the previous SF Express also did this low-key, but it was not successful.
    For Ali, Taobao Tmall is the entrance, and Cainiao logistics can only be a service system, and it is impossible to give the entrance such a strategic position.
     
      This should be the biggest trump card for Suning Yunshang to make Ali willing to cooperate with it.
     
      In Zhang Jindong’s more than 600 words of explanation, there is a passage that mentions Internet companies: I also hope that all Internet partners can provide more services to traditional companies through Suning’s interface, and finally we reach a common exit-that It is users, consumers.
     
      As Zhang Jindong said in his speech at the Ali Suning Strategy Conference, Suning will use Ali's big data to gain improvement.
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