Why are the six "super fruits" that must be eaten this summer popular in the global market?

In recent years,
"superfoods" have become more and more popular around the world. What is "Super Fruit"? The Success Super Fruit Strategy, known as the "Super Fruit Industry Bible", offers six elements: sensory appeal, novelty, convenience, controlled supply, potential health benefits, and a full range of marketing - a fruit that has a chance to be called "super" if it meets these six criteria.although
the name "super fruit" is exaggerated, it is true that fruit ingredients with greater health benefits are becoming popular. So, what are the most popular super fruits in the global market today?market darling: Blueberry and Pomegranatesays
's "best super fruit" in the global food and beverage industry in 2017 and
, according to research by
Innova Market Insights
, which accounts for almost a quarter (
23
%) of all super fruit products. Almost half of these pomegranate products are beverages, including fruit juice and juice drinks, tea, iced tea and fermented beverages. Excessive LDL cholesterol is one of the leading causes of coronary heart disease, and studies have shown that regular consumption of pomegranates or consumption of pomegranate juice can lower LDL cholesterol levels in the body. The American Journal of Clinical Nutrition has pointed out that pomegranate juice inhibits the oxidation of LDL cholesterol in the subjects.Blueberry has a reputation as
beauty fruit, health fruit, smart fruit", the United Nations Food and Agriculture Organization
(FAO)
identified as one of the top five healthy foods for human beings, is currently the most popular super fruit. "The demand for
is still
, not just because of their nutritional value," said Luna Luna, Ecuador's market coordinator. Blueberries do provide good nutrients for a variety of food formulations, but they also provide a unique natural pigment that can be used to change or enhance the color in a food or beverage. "In addition, blueberries are a natural flavor ingredient that is applied as a "clean label" to functional foods or beverages. Blueberries contain a lot of fiber and are a good additive in any digestive product. The diversity of features makes blueberries very popular and have a large market.The momentum: Baobab fruit and safflowerBut surprisingly, the fastest growing of the
"super fruit" products currently making a strong global market is not pomegranates and blueberries, but it is the baobab fruit.According to
in Innova, baobab-related products grew by
40 per cent in new products
last year. In terms of new product launches, from

2012 to
2016
, the new product launch of baobab fruit showed a compound growth rate of nearly
80%
(
79.6
%) for most products such as cereal energy bars, juices and snacks. Market analysis firm
Spins
also pointed out that recently, baobab fruit often appears in "superfood candy."In the perception of consumers in North America and Europe, baobab is a very interesting,
"exotic" super fruit. It is a treasure all over the body, from the seeds of baobab oil can treat red gums, relieve toothache; leaves have a strange effect on fever; fruit extract can protect the liver, so eating baobab fruit can prevent liver damage caused by hepatitis.is another fast-growing super fruit,
Innova Market Insights
notes, it is "one of the top and fastest growing super fruits" and its new products are growing steadily worldwide. The radon is mainly produced in Ningxia, known in the United States as the "Chinese snow fruit", supported by the National Eye Science Association of the United States on the clinical study of radon, the radon is rich in nine amino acids, its protein content is higher than whole wheat, in addition, also contains
A
,
C
,
E
and other vitamins and other phytochemical components. Dr. Miner says the juice is more effective than any other nutritionally healthy product studied in the last
40
years.In Britain, the price of radon is not cheap. The English love tea, like to add some dates in the tea, so that the original slightly bitter tea become a little sweeter. Today, there are a wide range of products on the UK market, from fruit juices to fructose.Peoth" Nova: Mango and Hamigua If baobab is an alternative to
"super fruit", you may find it difficult to find its "figure" in the market, then the following two are very "people-to-people" choice:In the past year, experts have found that mango may be a potential new super fruit. Previous studies have found that compounds in mangoes are anti-inflammatory and have high fiber content that helps digestion. Mangoes contain more than
20
different vitamins and minerals, while also providing a wealth of cellulose. Researchers at Oklahoma State University also studied the effects of mangoes on gut microbiotics.The researchers believe that
"super fruit" stimulates gut bacteria to prevent disease, and eating mangoes can prevent the loss of gut beneficial bacteria caused by a high-fat diet.
Edralin Lucas
said: "Mango is a good source of cellulose and has been shown in previous studies to have anti-obesity, lower blood pressure and regulate immune function. Adding mangoes to the diet can help maintain and regulate the maintenance of healthy levels of beneficial bacteria in the gut. Theis another rising
", "New Star" and Hamigua.
Luna
that although hamigua may seem ordinary, it has had a
impact
the past
2017.

believes hamigua is rich in vitamin
C
, vitamin
A
(carotenoid), potassium, vitamin
B
and vitamin
K
, and is rich in nutrients and can be used as a versatile formula for cooking. Hami melons are extremely high in water content,
90%
water, and eating hami melons in summer helps replenish lost water and potassium in the body. In melon meat, vitamins are
4
to
7
times higher than watermelons,
6
times higher than apples, and
1.3
times higher than apricots. These ingredients contribute to the work of the human heart and liver as well as the activity of the intestinal system, promote endocrine and hema production function, and strengthen the digestive process. In addition, Hamigua is also considered to have beauty and sun protection function. In the hot summer, intense ultraviolet rays can damage the skin and even produce spots. Hamigua is rich in antioxidants, which can effectively enhance cells' ability to resist sun exposure and reduce the formation of skin melanin.