Would you like smart hardware to help you care for your parents?

Love empty nest elderly is a social problem, but also an opportunity for intelligent hardware, but in addition to considering product functions and user experience, how to let elderly users accept and use intelligent products is also worth thinking about The author interviewed the founder of "e-companion" on this topic recently This is a device that can record the daily behavior data of the elderly The daily life trajectory of the elderly can be presented in the form of information graph For example, whether the elderly are sitting or moving in a certain period of time can be known very clearly So here comes the question What's the use of knowing this? "E-companion" is for the elderly living alone, especially the elderly far away from their children Zhang Jie, the general manager of the company, used two words to express this demand: losing connection and losing control He believes that children and the elderly living alone lack the necessary communication channels, and do not know the real life status of their parents; in addition, the elderly usually report happiness or worry on the phone in order not to let their children worry Caring for the elderly is not a very heavy thing, Zhang Jie said At present, caring for the elderly seems to be a very heavy thing for children, like a burden and forced to do some superficial work For example, calling an old man is to express "I miss you" What should we do? We should pay close attention to the old people silently, and do something when we need it, and let the old people live in their own way when we don't need it Therefore, what e partner should do is to continuously collect the behavior data of the elderly, including sitting, running, jumping, turning, etc., and make a summary every day so that the children can see how their parents' Day is going In this way, you can also know what bad habits your parents have, such as sitting for a long time, not taking a nap, and helping the elderly to correct them This product uses the built-in SIM card for data transmission, and can use the base station for rough positioning, with a endurance of about four days In order to ensure the accuracy of data collection, the elderly need to wear it at a specific position at the waist when using it What the elderly need to do is to wear it and recharge it in time Zhang Jie said that there is no technical threshold for this product What they do is "the work of migrant workers", that is, they take samples for a long time to analyze and optimize and improve the algorithm, "which can not be crossed technically." For the accuracy of product test data, they seem to be very confident From the step counting function, they specially test and compare the mainstream bracelets on the market "The test results of one hundred steps are less than one or two steps apart, and other products are far from such results, with essential differences." How to persuade old people to wear it? With psychological weakness, this product has encountered a lot of problems in promotion Wan Yong, deputy general manager of the company, said that their main customers at present are military rest centers, which are bought by these old management organizations and sent to the elderly for use, but the enthusiasm of the elderly for use is not very high In addition, they have also found agents to sell it, and the effect is not very good In fact, Wan Yong said that when contacting with users, they didn't make it clear, so they didn't sell it on the e-commerce platform At this stage, they mainly sell it in small quantities on the wechat platform through word-of-mouth publicity The old people have a resistance to wearing this thing, so they adopt a strategy to encourage them to wear it by using the old people's psychology of loving their children "The old man's weakness is that he loves his children and their money So we will tell the old man that the money has been paid, but as long as you wear enough time or score every day, you can earn it back " According to Wanyong, this method is very effective At first, the old man used the product for the purpose of completing the task, but slowly knew that after wearing the device, the child was paying attention to him every day, and the old man would be happy, and even had feelings with the device, "regard it as his own child" "60% of the empty nest elderly have mental illness, are lonely and lonely, and more than 70% of their children rarely contact their parents," said Wan Yong, who has contacted many elderly people who use the product and regards the device as the embodiment of their children "Because this device also has voice prompt, many old people will mistakenly think it is the voice of their own children." Wan Yong introduced a case to the author One day, an old man came to repair the device by himself, saying, "this is my little son He is ill and needs to be repaired as much as he spends." At this time, the author's thoughts have already turned away from the product itself, just feel a little sad After that, they will continue to launch a series of services, such as: data interpretation services, help children to understand their parents more comprehensively and in detail and make some suggestions; emergency verification and processing services for the elderly in case of accidents; gift delivery services for children, family communication services, etc "We know more about the elderly than our children," Wan added, seemingly representing a product's success.