Xi'an's time-honored "Roujia Mo" returns to the "5 yuan era"

The famous Xi'an Roujiamo, in a sense, is a microcosm of Xi'an cuisine

Before the National Day Golden Week on the 11th National Day, the reporter learned during the visit that Yuanji Roujiamo, a time-honored brand in Xi'an, will significantly reduce the price of Yuanji's fist product, bacon roujiamo, and the price of the signature Roujiamo will be reduced from 10 yuan.

Returning to the "5 yuan era", has Roujiamo changed or not?

According to Zhang Chuan, the manager of Yuanji Roujiamo store, he received a notice from the company that the price reduction includes two classic products of Yuanji store.

For stores, the price reduction of the two popular models will affect sales

Shaanxi people often talk about Roujiamo, which generally refers to Baiji cake with bacon juice meat

It is understood that Yuanji Roujiamo started in 1982.

Roujiamo has not changed, it is still the favorite taste of Shaanxi people in Xi'an

The price reduction is the confidence brought by the scale and process technology, and it is also good for the Shaanxi snack market

This time, Yuanji Roujiamo, with its own brand strength and scientific and technological strength, showed not only the constant quality, but also the enterprise development strategy to the people of Sanqin and consumers across the country

The well-known brand of Muyuan Pai Sour Pork, the high-quality flour of the Wudeli brand, and the ingredients of Yuanji Roujiamo are not cheap, and the price is even lower than that of the mom-and-pop shops on the street.

According to Jin Yangyang, the head of Yuanji Roujiamo brand, Yuanji participated in the Silk Fair Food Exhibition organized by Xi'an Municipal Bureau of Commerce before, and launched "5 Yuan Roujiamo" and "5 Yuan Liangpi" in the exhibition hall.

　　Jin Yangyang said that Baked Roujia Mo is not only a representative of Shaanxi's traditional snacks, but also a huge segmented market

(Wang Jingchen)

　　Responsible editor: Zhang Jiazhen Review: Zheng Ying