Yunnan dairy sales increased 40-fold year-on-year in 40 years

Into the major supermarkets or street shops, local, domestic, importeddairy productsToday, milk has become a common consumer product for consumersin the 1980s, milk was a luxury in ordinary people's livesIn 1979, MrLiu, who lives in the brown tree camp, ordered milk in order to supplement his two-year-old granddaughter"To buy milk for my granddaughter is to get a ticket, and every time I get the milk, the card corresponds to the date to cover a small red stamp." Later, the monthly card can not meet the granddaughter's drinking needs, I also around the relationship hoping to get more"That time is still alive in the memory of MrLiuin the "no ticket" era, almost all families and The Liu family experienced the same period of lack of dairy productsJuly 1990, the introduction of the Netherlands Stoke company daily processing of 100 tons of milk powder processing key equipment in Yiyuan County officially completed and put into operationIn 1993, The number of dairy cattle in Yiyuan County reached 38,783, the annual acquisition of 36820 tons of fresh milk, the average daily harvest of 101 tons of fresh milk, to meet the needs of equipmentIn 1994, the acquisition of 33,782 tons of fresh milk, the payment of 24 million yuan of rural milk, profits exceeded the 10 million yuan mark, product quality reached the International Dairy Association (IDF) standardsdry dairy products have not always been the strength of Yunnan dairy enterprises, but in this period, from Dali's butterfly spring milk powder has become a generation's classic memory2000, China's dairy industry entered a period of rapid development"Yunnan has risen sharply from industrial scale to consumption, in sync with the whole country"New Hope Sheeran Milk Co., Ltdchief engineer Gao Hang saidhigh-speed development at the same time, Yunnan dairy enterprises, such as the merger and reorganization of a series of great dramas stagedOn December 6, 2002, Dengchuan Butterfly Spring Dairy Co., Ltdand Sichuan New Hope Agricultural Co., Ltdrestructured, opening a new chapter in the reform and restructuring of Yunnan's state-owned dairy enterprises and the development of Yunnan Dairyon March 26, 2003, Kunming Xuelan Milk Co., Ltdexpanded its share capital from 37.86 million yuan to 82.5 million yuan, of which New Hope Holdings 51%In 2009, New Hope again transferred 64.5 million yuan to become the recipient of 42.9% state-owned stake in Sheeran Milkcompared with the milk industry, driven by a series of policy measures and the market, since 2000, the growth rate of dairy cattle storage and milk production in Yunnan Province is lower than the national levelData from the provincial agriculture department show that during this period, the average annual growth rate of cattle storage column and milk production was 6.6% and 16.5%, respectively, 11 and 8 percentage points lower than the national average, widening the gap with other provinces in the country, and has not yet formed an advantageous industrial zone in the country2008 is a turning year for China's dairy industry, and the melamine incident has become a major inflection point in industrial developmentfor the enterprise, the fittest survive"The melamine incident proved that Yunnan milk can stand the test, while the market access threshold increased, requiring enterprises to adjust in a timely mannerTake Sheeran milk as an example, from 2010 to date, adhere to the 34 most frequent sampling, enterprises put in the most perfect, the most advanced technical equipment, strict control and supervisionTurning the crisis into an opportunity to win the trust of consumers, solidified the foundation of the enterprise's follow-up developmentGao said as there are more and more varieties of milk available on the market, consumers' thinking has begun to change, from "drinking milk" to "drinking good milk" Consumers in the purchase of products, no longer only look at the price, milk products from pasture management, processing technology, cold chain logistics, sales models and other links are very concerned This forces the dairy enterprises in each link to adjust the structure, the way of rotation Yunnan by virtue of the unique natural conditions, good mountains and good water out of good milk, attracted a large number of local consumer groups Through years of development, a number of Yunnan dairy brands represented by Sheeran have a place in the domestic regional dairy enterprises dairy upgrade has not stalled With the impact of foreign products entering the domestic market in large numbers of low prices, the supply side of the dairy industry is imminent At present, supply-side structural reform is an important task for the development of Yunnan's dairy industry, and how to carry out innovative reform around the dairy industry system, production system and management system is an important task for dairy farming in Yunnan Yunnan's dairy industry is in the transition from tradition to modern, that is, from loose breeding to specialized family dairy farms, dairy cooperatives, large-scale dairy farms, from backward production mode to modern farming mode, from quantitative expansion to quality quantity provincial agriculture department data show that rich grassland resources and diversified milk sources constitute the Yunnan plateau characteristic sspecially dairy industry development advantages; Industry insiders admit that the future development of Yunnan dairy industry prospects are broad 40 years, Yunnan's dairy consumption increased by nearly 40 times over 1978 At present, Yunnan dairy processing enterprises have more than 10, daily processing capacity of fresh milk has exceeded 1000 tons Source: Yunnan Daily