Zhonglin Zhonglin, President of Nippon China, analyzes Nippon's advanced road from paint supplier to service provider

In order to realize the transformation from paint production to service operation, Nippon Paint has made great efforts in software and hardware.

In terms of hardware, Nippon has taken the e-commerce layout as a breakthrough to build an e-commerce platform to allow distributors from all over the country to deliver goods to their doors, thereby gradually cultivating its service concept.

In terms of software, Nippon continues to upgrade its online and offline training system, and through training to drive the output of talents, it can better serve the transformation.

Brand upgrade, Nippon is striding forward to "all-round coating service provider"

On the solid foundation of both soft and hard, Nippon launched the "Brand Upgrade" plan in 2014 to promote its transformation from a paint manufacturer to a consumer-centric "all-round paint service provider".

Nippon's transformation has not only obtained new business opportunities for it, but also demonstrated the transformation and upgrading of other coating companies in the industry, driving the industry to develop from manufacturing to service.