Analysis of China's Coatings Industry from the Perspective of Industrial Economy

urban construction and social progress have contributed to the rapid development of the construction industry, for the paint industry has brought great opportunities for development, but even in such a good form, the development of coating enterprises is very differentBased on this, it is proposed to analyze the development status of China's coating industry from the perspective of industrial economy, in order to study the law and formulate countermeasuresBy studying the characteristics of China's coating industry in the market, it is summarized that its industry concentration is high, the production threshold is low, the product is less different and so onThen based on the economic perspective of the analysis of the domestic paint industry competition trends, clear technology is the key to the survival of enterprisesThe analysis of the product performance of China's coating industry from the perspective of industrial economy, through the analysis of the demand for coatings, it is clear that the production of environmentally friendly green coatings is the key factor for the sustainable development of the domestic coating industrytraditional sense, paint is also known as paint, mainly used to apply to solid surface, on the surface of the solid effect on solids, such as the formation of anti-corrosion insulationAccording to the different properties of the coating medium, it is divided into water-soluble coatings and non-water-soluble coatings, according to the different role of the paint in the use of the different, it is divided into home coatings, functional coatings and anti-corrosion insulation coatingsSince the construction of a paint factory in Shanghai in the early 19th centuryChina's coating industry has been developed for more than a hundred years of history, in recent years, China's coating industry annual production of more than 500,000 tonswith the development of the coating industry in the economic market more and more prosperous, the concentration of the industry is getting higher and higher, some small and medium-sized paint units in the relative cost, environmental protection, brand effect, etcunder the run, the room for survival is getting smaller and smaller, facing the risk of bankruptcy or bankruptcy, the following will be based on the industrial economy perspective, China's coatingindustr industry market characteristics, competitive trends and industrial performance and other aspects of the analysis, for the paint industry in the economic market sustainable development directionthe analysis of the market characteristics of China's coating industry from the perspective of industry economy
based on the economic perspective, China's coating industry has a higher degree of concentration, lower industry threshold, production of product differentiation is small and other market characteristics, the following will be based on the development trend of the economic market, the paint industry in the market display of the form of specific analysisFirst of all, China's coating industry in the market is mainly used in architectural decoration, consumers in the choice of coating enterprises are usually more concentrated, according to the relevant survey data, each year only designated paint enterprises in the production of paint more than 5000 tons, the remaining coating enterprises in the paint production volume of less than 1000 tons per year, in the economic ranking of the paint market, the top 10 paint enterprises accounted for more than 60% of the overall paint market production, from a number of aspects of the development of China's coating productionSecondly, China's current paint industry threshold is relatively low, the process of coating production is basically a variety of raw materials directly mixed together, through large-scale mixing equipment for the mechanized production of coatingsThe entire production process does not occur any complex chemical reactions, most suppliers in the process of selling raw materials, in order to attract customers, will provide enterprises with paint production formula, this production formula in the production of coatings on the existence of raw materialselection has certain limitations, but so that the construction decoration related enterprises do not need any technical investment, can start the production of coatingsLow cost and poor technical ity reduce the threshold of entry into the paint industry, in the industrial economy perspective, this phenomenon makes the coating industry more decentralized, also as one of the manifestations of market characteristics With the detailed division of the coating industry under the economic market, the high and low-grade boundaries of the coating industry are very clear, but in the form of coatings after the use of basically no difference, the future of the coating industry under the perspective of industry economy will be to diversify the trend, how to provide consumers with diversified choice severity is the first factor in the sustainable development of the paint industry in the economic market the analysis of the competitive trend of China's coating industry from the perspective of industrial economy
based on the perspective of industrial economy, the competition of China's coating industry in the economic market is very fierce, some state-owned non-profit enterprises due to relative market pressure is small, resulting in backward production equipment, low degree of technological innovation With the integration of the global economy, some large-scale private enterprises have been integrated with the Western and other developed countries' production technology, directly limiting the development of state-owned production units in the market development space The fierce competition in the market under the perspective of industrial economy has promoted the internal and external adjustment of some paint manufacturers, and has become more and more leading in the development of the industry, which has also led to the forced transfer of some enterprises With the western and other developed countries advanced technology into China, some large enterprises have chosen to cooperate with them, such as the entry of ICI enterprises in the United Kingdom, so that China's paint market began to gradually international development, but also for some private units to provide a higher development platform Although some private units by virtue of their own flexible marketing methods, in the economic market has been well-developed development, but because of the private workshop-style marketing model highlights the shortcomings of small enterprises, resulting in small paint production units in the market has always been difficult to establish a foothold, but there are also some successful private enterprises, in the market competition trend, actively absorb the advanced technology of large enterprises, through their own continuous optimization, in the market has a place In the economic market, the key to competition between China's paint industry is "brand", brand effect is an industry economic perspective can not be ignored part, for example, in the paint sales mall, a barrel of Libang brand paint can be as high as 200-300 yuan, compared to some domestic small enterprises produced paint, the average price is located in 100-170 yuan, The visibility of paint commodities is usually reflected through the paint brand, a variety of advanced production equipment and optimized production technology can be expressed through the brand, but some enterprises do not hesitate to pay for their own brand advertising, but do not pay attention to the quality of the production of paint, although in the market can make a short profit, but not meet the implementation of sustainable development strategy, with the market advantage of the survival of the development model, will be gradually eliminated by the market Therefore, to ensure that China's coating industry in the market stable and sustainable development, to ensure that the brand under the conditions of technical competition is the key