BASF is actively expanding its e-commerce business in China to drive a digital business model.

BASF continues to launch more high-quality products in its online flagship stores
BASF is working with the 1688 Industrial Brand Platform to develop a new business model
BASF has signed a strategic cooperation agreement with the 1688 Industrial Brand Platform
BASF today announced the launch of 10 new products at its official flagship store 1688, an important B2B e-commerce service platform for Alibaba. Since its launch in April 2018, BASF's flagship store now has more than 60 products, including "beyond products" that make a significant contribution to the sustainability of the industry's value chain.
products launched today include 10 intermediate products such as amines, acids and alcohols produced by Yangzi Petrochemical-BASF Co., Ltd

. Yangzi Petrochemical-BASF is a joint venture between BASF and Sinopec with a half-share stake.
jingJie, vice president of Alibaba Group and secretary-general of Alibaba Digital Economy Enterprise Services System, said: "The digital transformation of industrial brand enterprises is gradually going through: digital sales, digital marketing network and digitalization of internal organizational systems. Ali's Alibaba business operating system, which covers all commercial elements, will help BASF and Ali explore faster business growth and greater operational efficiency through a global, process-wide, all-round enterprise digital transformation! On
, BASF and 1688 also signed a strategic cooperation agreement to jointly promote the development of online marketing business model. BASF and 1688 have developed a "Consumer Anti-Finding Manufacturer" (C2M) business model, in which manufacturers purchase BASF's advanced materials on the 1688 industrial brand platform to produce products that meet the needs of end-consumers.
, kitchen gloves made by East Asia Gloves, China's leading glove maker, landed on Tmall's platform and were popular with consumers. The gloves use a high-safety BASF Hexamoll
®
DINCH non-phthalates plasticizer that can be widely used in medical devices and children's toys. On this basis, BASF and the 1688 Industrial Brand Platform will promote more C2M projects in areas such as home care in the near future and increase the number of online products to more than 100 in the future.
President (Functional Management), President and Chairman of BASF Asia Pacific, Dr. Dr. Stephan Kothrade said: "We have achieved great results by actively expanding our digital business model through strong partnerships such as Alibaba. We will continue to invest in transforming more innovative ideas into products that enhance the Chinese consumer experience. BASF
e-commerce processes throughout the supply chain for suppliers and customers worldwide. BASF opened its catalog page at Alibaba in 2015 and was one of the first chemical companies to open an online store in Alibaba. By continuously optimizing the purchase process, Chinese customers' shopping hours at BASF's official flagship store 1688 have been reduced from two weeks to two to three days.
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