BASF's Coles ® and Effects have launched a cool metallic effect pigment, Chione™ Electric Fuchsia, and the indesctible pink spirit is once again sweeping in

This product is sebum-free and meets the strongest and most desired demand for red in today's market
Chione™ Electric Fuchsia debuts at the 2019 European Cosmetics and Personal Care Ingredients Show
"Pink's Not Dead" combines bold cosmetics publicity with a distinctive personality appeal to highlight Chione™ Fuchsia's glittering personalitySouthfield, Michigan, USA - March 6, 2019 - At the recent European Cosmetics and Personal Care Ingredients Show in Paris, France, BASF's Coles and Effects officially launched Chione™ Electric Fuchsia SF90D effect pigments for the cosmetics and personal care products market.
" Chione ™ Electric Fuchsia fills the gap in the market. With the increasing demand for vegetarianism and pure beauty products, our customers have been looking for a red-line effect pigment in the pigment field that does not contain sebum, and we are proud to be . Diane Jansson, Global Business Manager, The Cosmetics business of BASF's Coles and Effects.
bold, bright and free of organic colorants
Chione™ Electric Fuchsia represents a disruptive innovation in effect pigment technology. "By precisely controlling multiple layers of metal oxides, our scientists can develop pigments with superior coverage and color saturation in a unique blue-red color space," said Gabe Uzunian, Head of Effects Pigment Development and Expert Services, BASF Cosmetics. This patent-pending technology will further open up the boundaries of red space in an inormeric manner, with stability advantages.
a widely used new mainstream beauty product pigment
as a universal pigment without any application restrictions, this product attracts lovers of beauty products of all ages, genders and races. Whether for eye shadow, eyeliner or lip gloss, Chione™ Electric Fuchsia is a must-have for beauty consumers around the world.
versatility to lay the foundation for the development of new
Chione™ high color saturation and plasticity of Electric Fuchsia provides a solid foundation for a new vegetarian palette. Combining this product with traditional cosmetic approved colorants and effect pigments, a unique range of chromatography, from light powder to dark purple, is developed and is suitable for different forms and systems.
, ™, will present the European Exhibition of Cosmetics and Personal Care Ingredients, an event in the field of personal care ingredients. You are invited to visit the B10 booth at BASF's Coles and Effects from 2-4 April to celebrate "Pink's Not Dead!"
about the Colors and Effects
The Colors and Effects brand covers BASF's renowned expertise in colorants and special effects pigments in the coatings, plastics, printing, cosmetics and agricultural markets. BASF's experts are entrepreneurial and drive innovation and development. For our customers and companies: we light up colors. We enhance special effects. For more information about the Colors and Effects brand, visit .
about BASF
at BASF, we create a new role in chemistry - the pursuit of a sustainable future. We combine economic success, social responsibility and environmental protection. WITH more than 115,000 employees worldwide, BASF contributes to the success of customers in almost all countries and industries. Our products are divided into six business areas: chemicals, materials, industrial solutions, surface treatment technology, nutrition and care, agricultural solutions. BASF's global sales in 2017 exceeded 60 billion euros. BASF's shares are listed on the Frankfurt (BAS), London (BFA) and Zurich (BAS) stock exchanges. For more information, please visit:.