DuPont introduces its unique security management strategy into China

DuPont introduced not only 600 million US dollars into China, but also the "security management" strategy, which put security first "Before the meeting, please remember the safe passage, do not use the elevator in case of fire, and fasten the safety when taking a taxi out..." After a period of "safety talks", Tang Bowei, President of DuPont's Greater China region, began to enter the main topic He announced that "DuPont's investment in China has entered a new period of strategic opportunities" From now to 2010, an additional 600 million US dollars will be invested to double the total investment in China The day before yesterday, DuPont held a video conference in Shanghai, Beijing and Guangzhou to introduce its development plan and strategy in the Chinese market As with any meeting held by DuPont, the first agenda is to focus on security issues by the moderator In other people's eyes, this kind of practice seems to be a little "fussy" or even "ridiculous"; for DuPont, "safety" is the primary core value of the whole enterprise As a scientific enterprise, safety cannot be ignored at any time or any occasion The unique "safety management" strategy has entered the Chinese market for 20 years DuPont has not only introduced investment, products and technology, but also brought a unique corporate culture DuPont believes that whenever safety is ignored, there is no scientific attitude Therefore, the first thing for every new employee to work in DuPont is to receive safety training The relevant personnel will take out a map of the company's building, introduce the situation of the building and the location of his office to him, and point out the emergency situations such as fire, and what are the safe ways to escape from this office Similarly, DuPont's security management is almost trivial Take the office safety regulations as an example Office employees, including senior managers at the manager level, are required to hold handrails when going up and down stairs, not to run in the office, put the pencil heart downward in the pencil holder, and not to play with things when drinking water In the implementation of the "security management" strategy, DuPont not only evaded security risks for itself, but also accumulated rich security management experience, and summed up a set of scientific management programs, becoming one of the "safest companies" recognized by the world Then, DuPont began to sell the scientific program as a valuable commodity, forming its own safety industry chain A few years ago, DuPont set up a safety management consulting department, selling its knowledge and experience in safety to more than 1500 enterprises around the world China is a high growth market While pursuing a stable corporate culture, DuPont has always followed a conservative investment style Since 1998, DuPont has carried out a series of large-scale asset restructuring in the world, with a total of US $60 billion in divestitures and acquisitions "DuPont has completed the third strategic transformation of the company in the third 100 years." After the sale of its own NVIDIA in 2004, DuPont completed its transformation to a science and technology company, Tang said In order to reduce traditional industries, DuPont sold fiber businesses including lycra and ansombo, and finally formed five business growth platforms, namely, "agriculture and nutrition", "electronic and communication technology", "high performance materials", "coating and pigment technology" and "safety and protection" Among them, the sales volume of "safety and protection" business in 2004 reached 6.2 billion US dollars, ranking first After a series of integration and adjustment, last year DuPont achieved the fastest annual growth rate in recent years, with net sales reaching 27.3 billion US dollars Among them, the performance of the Chinese market is particularly eye-catching In 2004, the sales increased by 32% year-on-year and contributed 5% to DuPont's global sales "China is an important high growth market for DuPont, which is of great significance to the sustainable development of DuPont's global business." Tang Bowei believes that after 20 years of development, DuPont's investment in China has entered a new period of strategic opportunities According to DuPont's investment plan in China, by 2010, the company will increase its investment at an average annual rate of $100 million, that is to say, to complete an investment of $600 million Tang said that some large-scale key projects have been launched or are in the specific negotiation stage These include expanding the production capacity of the sole proprietorship factory in Shenzhen, building a comprehensive fluorine product manufacturing base in Changshu, and building a world-class titanium dioxide production facility in Dongying, Shandong