FDA approves Spectrum's Reb X sweetener as 'generally recognized safe'

"
Generally Recognized Safety
"
(
GRAS
) declared
FDA
in May, the world's largest producer and seller of stevia sugar
PureCircle
is pleased to announce that the U.S. Food and Drug Administration (
FDA
) has approved
PureCircle
's
Reb M
as a generic sweetener for U.S. food and beverages.High Purity
Reb M (
also known as
Reb X
tastes closer to table sugar than previous stevia sugar ingredients, reducing calories in food and beverage products to a greater extent, especially those with higher sweet taste levels.The discovery and
Reb M's development was the result of a previously announced joint development and five-year supply agreement with Coca-Cola. Meanwhile
2
are seeking the global IP coverage of the ingredient.high purity with pure, sugar-like sweetness
Reb M
appeals to consumers who seek natural, calorie-free, sweet food and beverage formulations. Its commercialization will play an important role in expanding
PureCircle
's breakthrough stevia sugar
3.0
innovation to optimize the taste of stevia as a sweetener food and beverage.PureCircle
's
Reb M
's certification of
"
Generally Recognized Safetyadds weight to the company's leadership in bringing stevia sugar innovation to market.

Jason He
cker, vice president of global marketing and innovation at pureCircle
, commented:

supports the commercialization of
Reb M
by continuing to invest in supply chain capital
production and leaf development. We
excited about
opportunities in the Stevia Sugar
3.0
range of features demonstrated by reb M.
”