Lisge: CEO of research and development based on enzyme

In 1979, lisge, 28, a master of microbiology from Copenhagen University in Denmark, decided to be a unique environmental activist Instead of going on the streets, he cut off his long hair and joined the enzyme research department of Novo as a microbiologist All this was because he realized that it was a more practical way to carry out the concept of environmental protection with the power of industry In 2007, novozyme has become a hot star in the field of environmental protection in the world Its customers come from all walks of life: Denmark's largest energy company, Danish oil and Gas Co., Ltd., P & G, Unilever, the leaders of energy and daily chemical industries It is the use of various enzyme preparations produced by novozyme that improves productivity, reduces cost and energy consumption, and makes the manufacturing process more environmentally friendly At the beginning, however, although the enzyme industry was regarded by the scientific community as a star of hope to help the chemical industry get rid of the bad reputation of pollution, due to its poor economy, it has made slow progress for decades From R & D to business department, now CEO Li SiGe leads novozyme Denmark to become the largest enzyme preparation company in the world, occupying about half of the global enzyme preparation market share It is also the largest supplier of detergent enzymes in China Now enzyme preparation industry has already got rid of the shackles of environmental protection and uneconomical, and has become one of the industries with strong growth According to McKinsey data, the global enzyme industry market will double in the next five years, and may reach 12 billion US dollars by 2012 According to lisge, putting the environmental protection ideal into practice not only means innovating our core strength, R & D, but also means how to skillfully use our core competitiveness to win the support of partners and government policies Being the No.1 Novozymes company may be one of the most powerful R & D departments in the world Its R & D department is much larger than the market department Its global R & D department has 800 people, while the market department has only 500 people Both CEO Leslie and marketing director Anderson are from the R & D department Scientists in the R & D department work closely with the marketing department to develop new market segments At the same time, more orders are obtained by improving existing enzymes to maximize their value and the value of past R & D strength When deciding to develop a new enzyme, lisko's strategy is to be the first to enter the market without competitors For example, novozyme decided to develop an enzyme that could change the excessive dependence of textile and plastic industries on oil as raw materials The enzyme can convert agricultural waste instead of petroleum products into various biochemical products Many universities around the world are doing this kind of research, but after careful evaluation, novozyme chose Danish Polytechnic University The reason is that the University's research is cutting-edge and the time to commercialize the enzyme is the shortest This strategy is not only reflected in the early R & D, but also in its M & a strategy Last year's acquisition of Australian biopharmaceutical companies gropai and delta of the United Kingdom was based on their world leading R & D achievements in cell culture component products and recombinant human serum protein products These technologies can help Novozymes enter a biomedical market segment In addition to entering the market for the first time, improving the existing enzymes can also make a niche market become a big market, or open up new markets Novozyme has been working to improve the enzyme, which is used to clean and decompose printing machines to reduce paper jam in the printing process It has been put into use since 1990s, but it has not been widely used because of its low efficiency at room temperature Lisco's R & D group has improved it to work at a higher water temperature, so that it doesn't use a lot of energy to raise the water temperature in the process of cleaning the press, and it can save a lot of newsprint waste Similarly, in Novozymes China's laboratory, there are many rooms filled with washing machines of different sizes, which are respectively combined with the washing habits of European, American, Chinese, Japanese and other markets For example, Europeans like to wash with 30 to 40 degrees warm water, while Chinese people are used to washing with cold water Novozyme develops a variety of detergent enzymes for different markets to continuously obtain orders in new markets Lister is clear that there are many advantages to being a market leader It is not only to be able to obtain market returns, but more importantly, the market leader can become a powerful negotiating weight to clear the obstacles in the process of putting research and development achievements into the market The first is the acquisition of R & D funds Although novozyme will invest a lot of money in R & D every year, he still needs more capital sources in early basic R & D For example, it has been supported in Denmark by the cooperation agreement with Danish University of technology before For example, it has been supported by all companies in the industry by its own R & D strength in 2001 The R & D support of the National Renewable Energy Laboratory of the U.S Department of energy has successfully promoted the R & D achievements of the second generation fuel ethanol from the laboratory to the industrialization 。
The opportunity comes from the news that the market department of novozyme sees the US renewable energy laboratory trying to find a partner to develop the second generation fuel ethanol from the Internet So novozyme immediately applied for the form on the Internet, and Lister began to meet with Dan avizu, director of the Renewable Energy Laboratory of the United States, to lobby for cooperation with novozyme Novozyme's strategy is simple It uses data and makes Dan avizu understand that novozyme's existing technology is the most advanced However, lisko knows that the feasibility in the laboratory does not mean the feasibility in the industry To achieve industrialization, we need partners Novozyme's strategy of selecting partners is to select the most influential grain and fine chemical enterprises in the local market Where should the main test ground be located? Lisge was the first to think of China China and the United States have the same dependence on reducing oil imports, which makes COFCO and novozyme almost find each other at the same time The cooperation between novozyme and COFCO not only includes the mature technology of the first generation fuel ethanol for production, but also includes the joint development and industrialization of cellulosic ethanol In 2006, the two sides established a pilot plant in Zhaodong, Heilongjiang Province In the past, agricultural waste such as corn straw was always thrown away in rural China, only 10% of which would be taken back to the fields by farmers to prevent soil loss A large number of low-cost raw materials and labor, together with the support of COFCO group, now the cellulose ethanol R & D team has become the largest R & D plan of Novozymes in the world Novozyme has invested more than 100 people in the development of new enzyme preparation team These groups are distributed in California, Denmark and China, etc., providing collaborative services "The R & D team is still expanding." Said lisko In June 2007, Zhaodong pilot plant has made a breakthrough Novozymes has successfully reduced the concentration of fuel ethanol to 5%, which is a critical point The concentration of ethanol is more than 5% Energy consumption, one of the important components of industrial cost, will increase exponentially for the first time in the world The sharp rise in grain prices prompted China to ban corn production of ethanol this year, and novozyme's use of agricultural waste to produce ethanol just went along with the trend In the intellectual property agreement signed with COFCO, they shared intellectual property rights "We and COFCO will be highly dependent on each other." Said lisko.