Oral care + probiotics will breed functional food super category

In recent years, the functional food industry has developed rapidly, and the market has become more and more subdivided

Oral health products have huge market potential

Data shows that the current situation of oral health problems in China is worrying, and the number of patients with oral diseases has been increasing in recent years

According to statistics, in the first half of this year, a total of 33 financings took place in the dental market, with a financing amount exceeding 5 billion yuan, the highest ever

It can be seen that with the intergenerational changes in the population and the increasing awareness of oral health consumption, the oral care track has become unprecedentedly hot.

In fact, with market segmentation, functional foods targeting oral health have increased significantly

Last year, Xiaoyou Technology launched the first oral probiotic in China that can be chewed - Yiyayou Probiotic Chewable Tablets

In addition to probiotic products, innovative products such as chewing gum and mints have also been given the function of improving oral health

In addition, with the increasing attention of the oral health track, new product forms are gradually increasing

Oral health becomes another important market segment of probiotics industry

Analysts pointed out that in recent years, in addition to the traditional effect of improving gastrointestinal problems, probiotic products are also actively expanding the probiotic effect in other directions

Diet is one of the important factors in maintaining oral health.

Judging from the current oral health functional foods on the market, most products are sold with the addition of probiotics, claiming to improve oral health

According to the data, there are more than 700 kinds of bacteria in the oral cavity, which is the second largest microbial community habitat after the intestinal tract

In recent years, the field of oral microecology has become a new track for probiotics market potential.

　　The "2021 Global Probiotics Production-University-Research Development Trends White Paper" released by the Enthusiast Research Institute mentioned that the oral health track is one of the nine major tracks with great potential in the probiotics industry

　　Industry insiders also believe that probiotics and functional foods are hot topics in recent years.

　　(Comprehensive arrangement by Han Songyan)  

　　"China Food News" (03 edition on August 16, 2021)

(Editor-in-charge: Yuan Guofeng)