Panyu Purple Clay Hall: The "forgotten" sweet factory was reborn

Original: Panyu Purple Clay Hall: The "forgotten" sweet factory was reborn

The old factory, which is nearly 70 years old, is heading in the direction of "DreamWorks

Here is the first large-scale sugar factory

Today, on the tranquil Zixiao Island, the river still flows quietly, the mottled and peeling yellow walls are engraved with traces of the past, the staggered factory buildings are still lined up in the lush woods, and the chimneys towering blue sky still tell the glory

As a witness to the modern industry of Panyu, the once-barren Zixiao Sugar Factory was reborn from the fire and transformed into the Zi Ni Tang Cultural and Creative Park

A good ecological environment, coupled with a strong cultural atmosphere, makes the Zi Ni Tang Cultural and Creative Park an ideal location for photography enthusiasts, a place where cultural and young people must punch, and has also attracted many film and television crews to shoot and shoot here

This nearly 70-year-old factory has begun to regain its vitality and is heading in the direction of the film and television "DreamWorks

● Southern Daily reporter Liu Huaiyu Zhong Xiaoyu intern Li Qi'er

Weishui used ▶ to be ▷ a quarter of Guangdong sugarcane is made here

As one of the earliest areas in Guangdong to open up the modern chemical industry, Panyu has a splendid and profound accumulation of industrial civilization, and the industrial heritage has become a unique urban memory

For Lao Guang, Zixiao Sugar Factory is a resounding old brand in memory

In the most brilliant period, Zixiao Sugar Factory employed nearly 4,000 people, was the first state-owned enterprise with an automated sugar pressing production line built by China after the reform and opening up, and was also one

In the late 1990s, due to the rapid rise in raw material prices and fierce market competition, this once-prosperous "sugar empire" began to decline, and officially stopped production

In 2013, Zi Ni Tang Creative Asset Management Co.

In the end, in line with the concept of "let the art of living rise and let the art flow", zi ni tang will transform the original industrial building into a new zi ni tang cultural and creative park

Carefully protected ▶ ▷ The shocking effect of "repairing the old as old"

Nowadays, strolling in the Purple Clay Hall, the large chimneys, the Soviet-style buildings full of vicissitudes, the beautiful graffiti walls, the old equipment left over from the original factory area can be seen everywhere, the original appearance of the old factory building with a history of more than 60 years, and the tall and wide old factory building, bringing an inexplicable sense

"In the beginning, we didn't realize the importance of

According to statistics, there are nearly 100 existing factories in Zi Ni Tang, and 4 Existing Su-style buildings in the 1950s, namely papermaking office buildings, technical office buildings, agricultural supply and transportation office buildings, and factory trade union office buildings

In order to protect these "historical materials" left over from the last century, the transformation of old factories follows the principle of

On the old machine parts, the mottled rust tells the heavy history, and also witnesses the "rebirth" of the Zi Ni Tang Creative Park from the Zi Ni Tang Sugar Factory
.

The old factory was reborn ▶ ▷ The old industrial base became a "literary and artistic fan" punch card

Quiet, open, thick history, the Purple Clay Hall attracts artists and cultural enterprises from all walks of life
.

Walking into the core area of the Zixiao Sugar Factory, several Yellow Two-storey Buildings in the Style of Suzhou are very eye-catching
.
The walls of these buildings are yellow and white, the Y-shaped staircase is hidden among the trees, and the yellow walls and round arches are covered by greenery, which have the aesthetic characteristics
that cannot be washed away by the years.
These buildings, which were once used as staff dormitories, are now home to bookstores, tea houses and other literary and artistic shops
.

At the entrance of the Zi Ni Tang Creative Park, in the Guangdong Contemporary Ceramics Art Museum, a group of pottery craftsmen are creating handicrafts
without distraction.
Its person in charge, Li Qunfang, introduced that this art museum was originally a dilapidated workshop, and they were very satisfied with the environment of the park after inspection, and felt that this factory was very suitable for the trinity of exhibition, display and production, so they began to transform this old workshop into an art museum
.
"Here, we hold exhibitions to showcase ceramic art, and we also offer open classes
on handicraft experiences and ceramic art.
We hope that more Guangzhou citizens will like ceramic art
.
”

Li Qunfang said that many artists in Guangzhou often go to the art museum to paint porcelain, and after the painting is finished, they will fire it on the spot
.
Without having to travel thousands of miles, you can move the ceramic art and production process of Jingdezhen, which greatly facilitates the citizens and artists
of the Greater Bay Area.

"I went here with friends to take pictures and play, and I felt that the scenery here was very beautiful, so I chose to stay and opened my own studio
.
" A young man named "Uncle" on the Internet said that the atmosphere of Zi Ni Tang is in line with the tone and positioning of his studio, and the artistic sense of the park is enough, such an atmosphere is not available in
other parks.
He hopes that the park can gather more young people and form a grand view of
the art industry.

Under the guidance of the Panyu District Culture, Radio, Television, Tourism and Sports Bureau, Zi Ni Tang was qualified to create a provincial cultural industry demonstration park in
Guangdong Province.
In 2022, Zi Ni Tang Cultural and Creative Park was also successfully awarded the National AAA Level Tourist Attraction
.
Nowadays, Zi Ni Tang is actively declaring the second batch of industrial heritage of Guangdong Province to the relevant departments, taking the buildings and machinery and equipment with historical and cultural value in the ZiXiao Sugar Factory as the core items of the declaration, further protecting and inheriting the industrial heritage culture of the Zixiao Sugar Factory and promoting new development
.

Integration transformation ▶ ▷ was selected as the first batch of film and television shooting bases in Guangzhou

A good ecological environment, coupled with a strong cultural atmosphere, makes the Zi Ni Tang Park an ideal location for photography enthusiasts, a place where young people must punch, and has also attracted many film and television crews to shoot and shoot here
.

Liang Guang introduced that the famous artist Aaron Kwok and others participated in the movie "My Father Is Different", the TV series "There are old and the young" to be released this year, and a large number of movies, TV series, advertisements, advertisements, videos, etc.
are filmed here
.
Up to now, the large-scale shooting tasks received by the Purple Clay Hall have reached more than 300 times
.

The continuous demand for filming allowed the operation management team to see the hidden business opportunities
.
Nowadays, Zi Ni Tang is planning to build a professional film and television shooting base
.

"Most of the shooting venues in Guangzhou are indoor studios of less than 1,000 square meters, which are only suitable for short videos and advertisements, and it is difficult to meet the needs of
film shooting.
" Liang Guang introduced that film shooting has strict requirements for the scale of the venue, and there is a relative lack of professional film shooting bases
in South China.
After many research and discussions, since March last year, Zi Ni Tang has focused on building a film shooting base
.

Recently, in order to promote the integration and development of cultural tourism scenic spots and the film and television industry, the Guangzhou Film and Television Industry Service Center and the Guangzhou Regional Tourism Scenic Spots Association have collected the first batch of film and television shooting bases
for all districts in Guangzhou.
In the end, 22 scenic spots in Guangzhou were shortlisted, including the Purple Clay Hall
.

To create a professional film and television base, Zi Ni Tang is still constantly exploring
.
Liang Guang said that through continuous maintenance, repair, revitalization and utilization, they have built a large-scale film shooting base in the park, transformed the workshop of the original sugar factory into 4 film studios, and transformed the original warehouse into two XR digital shooting studios
.
At present, dozens of film and television production related institutions have gathered in the park, involving clothing, makeup, props production, equipment leasing and other fields
.

"Next we hope to add a few more standard studios to host more crews
.
" At the same time, more institutions in the film and television shooting industry chain will be introduced, and a closed loop
of the film shooting industry chain will be formed in the Purple Clay Hall.
Liang Guang hopes that in the end, Zi Ni Tang can achieve such a goal: as long as a crew brings the script and core creative personnel into the scene, other needs can be solved
in Zi Ni Tang.

Sunrise and sunset, cirrus clouds
shu.
This "forgotten" sweet factory may be able to return to the sweet old time by creating a film and television "dream factory"!

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