Sales soar, Johnson, BD and other companies use this method

On May 14, according to the National Health and Reform Commission, on the 13th of this month, at 0-24 hours, 3 new confirmed cases were confirmed, all of which were local cases (2 in Liaoning, 1 in Jilin);can see that China's current outbreak control has reached a stable stage, the epidemic for the medical device industry also has a greater impactIn the outbreak, in the vast majority of enterprises in the first quarter of sales dismal circumstances, but presents a situation of secondary differentiation, 97% of enterprises and 3% of enterprises to adopt a different response strategy, this ecological pattern is very similar to the story of the race of the tortoise and rabbit, and during the outbreak was magnified many times97% of medical device companies remain unmovedAnd 3% of medical device companies themselves are doing well, but still in a frenzy97% of domestic medical device business owners and employees in the outbreak period indifferent, but in a passive wait to resume work, after the resumption of sales less than half of the previous, or even lowerI do not understand why the head of the enterprise will let the sales staff do nothing, mixed days, occasionally make a few phone callsThe result of these companies' negative waiting is that the market is divided by other companies and sales continue to declineand another 3% of domestic medical device enterprises during the outbreak to embrace change, and actively respond to, in particular, 1% of enterprises to carry out contactless sales, do online academic promotion, do online investment association, do online product trainingthere are many enterprises involved in the outbreak materials (masks, medical isolation masks, ventilators, etc.), but only 2% of enterprises earn money and actively export abroad, subsidizing their own short board, through the epidemic to achieve the upgrading of marketing strategy, not only in the domestic sales, but also to open up the international marketNot only stay off line, but also integrate resources, realize the organic combination of online and offline, improve efficiency, enhance brand awareness and reputationSARS period Alibaba, JD.com and other enterprises stand on the wind, I think the new crown epidemic will also achieve a number of enterprises, the achievement of a group of doctors, a group of peoplespecific performance is that some large enterprises and future areas of the leader in the outbreak during the organization of online academic promotion activities, training, Chamber of Commerce, channel recommendation, the realization of online and offline combination, to do the whole life cycle of integrated marketingMany large enterprises abroad in the transformation to do online marketingJohnson, Johnson, BD, Schick, Abbott, Olympus and other foreign companies each month online training more than 15 sessionsPhilips has launched a series of online courses on the "Voice Entry, Leading View" as the slogan, with about 15,000 people visiting each online academic activity; GE Medical opened to "V Valley Voice, Virtual Listening" as the advertising of the ultrasound network classroom, each time 50,000 people to watch to participate, relative to the offline, online training costs are almost zero, offline disadvantage is the advantage of the line advantage is that online marketing is more suitable for basic training, such as academic exchanges between primary hospitals, primary doctors, and doctors in remote areas According to a number of media organizations survey, doctors generally believe that online academic activities are the most popular, online and offline marketing constitutes a full life cycle, the entire industrial chain, the whole ecological chain of the promotion model online training this model of foreign enterprises as early as five years ago began to lay out, such as a global high-value supplies of the overlord, has developed online training APP, which contains products, technology, marketing, etiquette, so that enterprise employees and agent sales staff can make full use of fragmentation time in order to make up for the lack of offline marketing, a foreign company five years ago launched an online customer visit system, to create a special team, the country has more than 20 people, the first year of the effect is not good, because only relying on the company's resources in the promotion, the second year of integration of resources, and finally in sales and effects of the explosion of growth i think: after the outbreak, enterprises should rely on the platform to build online systems to make up for the lack of offline marketing original title :