Sales soared and companies such as Johnson and Johnson used this method

May 14, according to the National Health and Health Commission, on the 13th of this month, 0-24 hours, three new confirmed cases, all local cases (2 cases in Liaoning, 1 case in Jilin);We can see that China has reached a stable stage in the control of the epidemic, the epidemic has also had a greater impact on the medical device industry.

97% and 3% of the domestic armed enterprises response strategy is very differentIn the outbreak, in the vast majority of enterprises in the first quarter sales dismal situation, but the situation of secondary differentiation, 97% of enterprises and 3% of enterprises to adopt a different response strategy, this ecological pattern is much like the story of the tortoise and rabbit race, and during the outbreak was magnified many times.Niney-seven percent of medical device companies remain motionless. And 3% of medical device companies are doing well themselves, but they're still running wild.97% of the heads and employees of domestic medical device enterprises were indifferent during the outbreak, but waited passively for the resumption of work, after the resumption of sales less than half of the previous, or even lower.The author does not understand why the head of the enterprise will let the sales staff do nothing, mixed days, occasionally make a few phone calls. The result of these companies' passive waits is that the market is divided by other companies and sales continue to decline.And another 3% of domestic medical device enterprises during the outbreak to embrace change, and actively respond to, in particular, 1% of enterprises to carry out contactless sales, do online academic promotion, do online chambers of commerce, do online product training.There are many enterprises involved in the epidemic materials (masks, medical isolation covers, ventilators, etc.), but only 2% of enterprises earn money and actively export to foreign countries, subsidize their own short board, through the outbreak to achieve the upgrading of marketing strategy, not only in domestic sales, but also to open up the international market. Not only stay offline, but also integrate resources, to achieve online and offline organic combination, improve efficiency, enhance brand awareness and reputation.SARS period Alibaba, JD.com and other enterprises stand on the wind, I think the new crown epidemic will also achieve a number of enterprises, the achievement of a group of doctors, a group of people.Specific performance is that some large enterprises and future leaders in the field during the outbreak are organizing online academic promotion activities, training, chambers of commerce, channel recommendation meetings, to achieve online and offline combination, to do the full life cycle of integrated marketing.

, Johnson and Johnson, BD and other giants have turned to the front line to promoteMany large enterprises abroad in the transformation to do online marketing. Johnson and Johnson, BD, Strick, Abbott, Olympus and other foreign companies train online more than fifteen times a month.Philips opened a "voice entry, vision" as the advertising language of the flying audio vision series of online courses, each time the online academic activities have about15,000 people to visit and study;The advantage is that online marketing is more suitable for basic training, such as basic hospitals, primary doctors, doctors in remote areas of academic exchanges. According to a number of media organizations survey, doctors generally believe that online academic activities are the most popular, online and offline marketing constitutes a full life cycle, the entire industrial chain, the whole ecological chain of the promotion model.Online training this model of foreign enterprises as early as five years ago began layout, such as a global high-value supplies overlord, has developed online training APP, which contains products, technology, marketing, etiquette, so that employees and agent sales staff can make full use of fragmented time.   In order to make up for the lack of offline marketing, a foreign company five years ago launched an online customer visit system, to create a dedicated team, the country has more than 20 people, the first year effect is not good, because only rely on the company's resources in the promotion, the second year of integration of resources, and finally in sales and effect only show explosive growth.   The author believes that: after the outbreak, enterprises should rely on the platform to build online systems to make up for the lack of offline marketing. (Cypress Blue Equipment
)