Sugar-free drinks become the "social currency" of young people

Our reporter Yang Xiaojing

Studies have shown that excessive sugar intake over a long period of time can have adverse health effects

A few days ago, the Yuanqi Forest Sugar Reduction Health Research Institute released the "Report on Consumption Behavior of Sugar Reduction Users (2021)" (hereinafter referred to as the "Report")

Tibet has the highest per capita sugar consumption

The "Report" cites relevant data from authoritative departments to show that the region that loves sugar most in China is not Jiangsu, Zhejiang, Shanghai or Guangdong, but the vast western region

The "Report" survey shows that compared with developed areas, county and rural residents prefer to eat sugar-sweetened snacks and beverages.

Young women are more keen to reduce sugar

Surveys show that women are more keen to cut sugar than men

The "Report" analysis believes that users over the age of 30 are the most "afraid of sugar", because consumers in this age group begin to feel changes in physical status and sub-health threats

The "Report" shows that after consciously reducing sugar intake, the human body may undergo positive changes in physical, psychological and behavioral

Higher awareness among Kochi groups

The "Report" shows that the sugar-reduced group has the characteristics of higher education in the short term, which is related to the relatively better understanding of the harm of sugar in the high-knowledge group

From the perspective of industry, sugar reduction users have the highest proportion in the Internet industry, followed by medical, education, finance, and media industries

Occupationally, knowledge workers who focus on mental work are the main group for sugar reduction

Sugar-reducing groups are more self-disciplined

According to the "Report", 42% of sugar-reduced users said they have adhered to a sugar-reduced diet for more than 3 years, 35% of users said they have adhered to sugar-reduced diets for more than one year, and 22% of users said they had just started to reduce sugar

Regarding the reasons for choosing sugar-reduced or sugar-free beverages, 66.

When choosing a diet beverage brand, most respondents had clear goals

The sugar reduction campaign has also changed the dietary tastes of many users

Young people use sugar-free drinks to close social distance

The "Report" shows that sugar reduction is becoming a healthy and self-disciplined attitude towards life for more and more urban young people.

Although more and more young people are trending towards a sugar-reduced lifestyle, they still want the familiar sweetness of drinks

"China Food News" (07 edition on January 10, 2022)

(Editor in charge: Luo Chen)