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With multi-dimensional demands such as consumption upgrades and scenarios, China's leisure consumption market has further expanded
Plant-based alternatives are the fastest growing
Among the key snack ingredients, the report shows that, in descending order of growth rate, mushrooms, protein (animal protein), probiotics, protein (whey protein, egg white protein), Saccharomyces cerevisiae, ginger, MCT, stevia and Brazil raspberry
Mushrooms are the fastest-growing functional ingredients in snacks, including Hericium erinaceus, Ganoderma lucidum, Cordyceps sinensis, Chaga, Maitake mushrooms, etc.
Although plant-based is an important trend in the food industry, it does not mean that traditional animal protein has been ignored by the market.
The use of ginger in snacks grew by 58.
Among the key health ingredients, plant-based alternatives are the fastest growing, with plant-based snacks using oat as a milk replacer the fastest growing and considered to be the current preferred alternative to dairy products
Clean label guides consumer choice
Appropriate labeling of snack foods can better attract consumers' attention
With the awakening of consumers' public awareness, sustainable labels are also an important factor in attracting consumers to buy
At the same time, clean label is gaining more and more attention.
In the choice of sugar substitutes, consumers have begun to resist artificial sweeteners.
(Karia)
"China Food News" (July 26, 2021, 06 edition)
(Editor-in-charge: Yang Xiaojing)
