The application of plant-based alternative raw materials in the field of snack food is accelerating

With multi-dimensional demands such as consumption upgrades and scenarios, China's leisure consumption market has further expanded

Plant-based alternatives are the fastest growing

Among the key snack ingredients, the report shows that, in descending order of growth rate, mushrooms, protein (animal protein), probiotics, protein (whey protein, egg white protein), Saccharomyces cerevisiae, ginger, MCT, stevia and Brazil raspberry

Mushrooms are the fastest-growing functional ingredients in snacks, including Hericium erinaceus, Ganoderma lucidum, Cordyceps sinensis, Chaga, Maitake mushrooms, etc.

Although plant-based is an important trend in the food industry, it does not mean that traditional animal protein has been ignored by the market.

The use of ginger in snacks grew by 58.

Among the key health ingredients, plant-based alternatives are the fastest growing, with plant-based snacks using oat as a milk replacer the fastest growing and considered to be the current preferred alternative to dairy products

Clean label guides consumer choice

Appropriate labeling of snack foods can better attract consumers' attention

With the awakening of consumers' public awareness, sustainable labels are also an important factor in attracting consumers to buy

At the same time, clean label is gaining more and more attention.

In the choice of sugar substitutes, consumers have begun to resist artificial sweeteners.

(Karia)

"China Food News" (July 26, 2021, 06 edition)

(Editor-in-charge: Yang Xiaojing)